Parker Pens has associated with the film ‘Aarakshan’, which was released amid much controvery on Friday, August 12, 2011. A co-branded TV campaign has been launched across national channels, which blends the brand and the film seamlessly in a creative that links the film’s main protagonist Amitabh Bachchan’s character as a professor and his persona with Parker Pens.
In this age of social networking and by the minute status updates, Red FM has launched a campaign to bring back the age old art of writing diaries. The campaign encourages listeners to appreciate the small things in life and capture them in ink. Red FM will also be giving out its special branded diaries to listeners who want to adopt the habit of writing regularly.
Astaro, a Sophos company and leading Unified Threat Management provider, has extended next-generation firewall capabilities to the Astaro Security Gateway with the availability of version 8.2. The new version introduces 60 new features and enhancements, including Application Control, Interactive Web Reporting and a new authentication agent. These will dramatically improve network performance, visibility and control.
English business news channel ET Now will be airing a special episode on the eve of the 64th Independence Day, featuring the heavy weights of the Indian retail industry, who will discuss FDI participation in the Indian retail sector and the impact on FMCG manufacturers.
Looking back, it has been yet another week of hectic account movements. The Jury for the e4m News Broadcasting Awards met this week to decide on the winners, who will be declared at a glittering ceremony in Delhi on August 27, 2011. Meanwhile, Andras Vigh, MD – Worldwide, Performics, the performance marketing agency unit of ZenithOptimedia, speaks on expertise in digital, importance of understanding technology and plans for the agency’s foray in India…
“It is crucial for any technology product to be acknowledged as a brand that is relevant to the consumers. Further, to build a consumer brand it’s important to be relevant to the youth market. One key target we are reaching out to is the youth who are the people with the ‘DO’ mindset to achieve something,” says Shailendra Katyal, Director - Marketing, Lenovo India.
Education sector print advertising witnessed a growth of 4 per cent in H1 2011 vis-à-vis H1 2010. The top two categories – educational institutions and coaching/ competitive examination centres contributed to 90 per cent of the sector advertising. IIPM, Career Point and Allen Career institute topped the list of most advertised brands during H1 2011.
“Understanding technology and implementing it in the right way is of utmost important for any agency. We are sure when we enter the Indian market, with the right tools, right knowledge, right expertise and experience, we will do immensely well in the performance marketing arena,” says Andras Vigh, MD – Worldwide, Performics.