Date-wise News
Food gets an edge as Vicky Goes Veg?blur=25

This season of food is cutting-edge as Vicky goes Veg! Here you get a sumptuous spread of food, where you get unbelievable taste, never-seen-before recipes, a real gourmet extravaganza, and an unexplored world of vegetarian food is ahead. From Amla mayonnaise, pumpkin soup to the exotic flavours of laal maat - the season will make all vegetarians salivate.

exchange4media Staff Aug 31, 2011 11:10 AM

Out of the Box’s work makes it to the Museum of Design, Zurich?blur=25

A set of posters created by Out of the Box, a Delhi-based advertising agency, is selected for the Annual Poster Festival organised in Lucerne (Switzerland) from November 5-13, 2011.

exchange4media Staff Aug 31, 2011 11:07 AM

Britannia launches ‘TigerZor Milk’ in two variants?blur=25

Britannia Industries Ltd, one of India’s most trusted food brands with a diverse portfolio of products in biscuits, bakery and dairy categories, has launched its range of milk-based drinks for children – TigerZor Choco Milk and TigerZor Badam Milk, fortified with five active nutrients that help in the overall development of mind and body.

exchange4media Staff Aug 31, 2011 11:03 AM

Blyk names Eric Kip as CEO?blur=25

Blyk, the mobile messaging media, has announced the appointment of Eric Kip as Chief Executive Officer. Eric Kip had joined Blyk in 2009 and was previously CCO (Chief Commercial Officer) of Blyk. He has 20 years of experience working with advertising in various executive media functions.

exchange4media Staff Aug 31, 2011 11:00 AM

9X unleashes its Punjabi Tashan from today?blur=25

9X Media Group has forayed into the regional music genre with 9X Tashan, a Punjabi music channel, that goes on air from August 31, 2011. Brand Harvest has been appointed as the creative agency, while Tycoon is handling on-ground activations and media duties.

Shanta Saikia Aug 31, 2011 10:12 AM

Clear Channel Mudra adds muscle to Tata Aria 4X2 launch?blur=25

Clear Channel Mudra has launched an innovative outdoor execution for Tata Aria, a crossover SUV from Tata Motors. For 21 days starting from this month, Clear Channel Mudra has helped build awareness and interest around the 4X2 version of Tata Aria as well as draw eyeballs and become an intense talking point about the brand.

exchange4media Staff Aug 31, 2011 9:21 AM

IDBI retains O&M as creative agency; marketing spends Rs 50-plus cr?blur=25

IDBI Bank has decided to retain Ogilvy & Mather for its creative duties. It may be recalled that a creative and media pitch was floated by IDBI in March 2011, following which Maxus was retained as the media AOR in July 2011, while Mudra Max was assigned the outdoor duties. According to industry sources, the overall marketing spends is pegged at Rs 50-75 crore.

Shubhangi Mehta Aug 31, 2011 9:14 AM

It’s focus music for MSM’s MIX channel; goes on air from Sept 1?blur=25

Multi Screen Media is expanding its channel bouquet with the addition of MIX, touted as a pure Hindi film music channel. MIX is set to go on air from September 1, 2011. MIX will have an expansive library of Hindi film songs spanning all eras, served through a theme based music playout suiting the need of the hour.

exchange4media Staff Aug 31, 2011 9:13 AM

Narayan Devanathan  joins Dentsu Marcom as National Planning Head?blur=25

Narayan Devanathan has been appointed as National Planning Head for Dentsu Marcom by the Dentsu India Group. Devanathan will be a key member of the new leadership team at Dentsu India Group. His primary responsibilities will involve leading strategic planning for current and prospective clients across Dentsu Marcom offices in India.

exchange4media Staff Aug 31, 2011 9:12 AM

Deccan Herald set to enter Delhi by year-end?blur=25

Karnataka-based English newspaper Deccan Herald is all set to enter the Delhi market by the end of the year 2011. The Printers (Mysore) Pvt Ltd, the company that publishes Deccan Herald, has come up with advertisements in leading dailies for multiple vacancies for its new edition from the Capital.

exchange4media Staff Aug 31, 2011 9:11 AM