This season of food is cutting-edge as Vicky goes Veg! Here you get a sumptuous spread of food, where you get unbelievable taste, never-seen-before recipes, a real gourmet extravaganza, and an unexplored world of vegetarian food is ahead. From Amla mayonnaise, pumpkin soup to the exotic flavours of laal maat - the season will make all vegetarians salivate.
Britannia Industries Ltd, one of India’s most trusted food brands with a diverse portfolio of products in biscuits, bakery and dairy categories, has launched its range of milk-based drinks for children – TigerZor Choco Milk and TigerZor Badam Milk, fortified with five active nutrients that help in the overall development of mind and body.
Blyk, the mobile messaging media, has announced the appointment of Eric Kip as Chief Executive Officer. Eric Kip had joined Blyk in 2009 and was previously CCO (Chief Commercial Officer) of Blyk. He has 20 years of experience working with advertising in various executive media functions.
Clear Channel Mudra has launched an innovative outdoor execution for Tata Aria, a crossover SUV from Tata Motors. For 21 days starting from this month, Clear Channel Mudra has helped build awareness and interest around the 4X2 version of Tata Aria as well as draw eyeballs and become an intense talking point about the brand.
IDBI Bank has decided to retain Ogilvy & Mather for its creative duties. It may be recalled that a creative and media pitch was floated by IDBI in March 2011, following which Maxus was retained as the media AOR in July 2011, while Mudra Max was assigned the outdoor duties. According to industry sources, the overall marketing spends is pegged at Rs 50-75 crore.
Multi Screen Media is expanding its channel bouquet with the addition of MIX, touted as a pure Hindi film music channel. MIX is set to go on air from September 1, 2011. MIX will have an expansive library of Hindi film songs spanning all eras, served through a theme based music playout suiting the need of the hour.
Narayan Devanathan has been appointed as National Planning Head for Dentsu Marcom by the Dentsu India Group. Devanathan will be a key member of the new leadership team at Dentsu India Group. His primary responsibilities will involve leading strategic planning for current and prospective clients across Dentsu Marcom offices in India.
Karnataka-based English newspaper Deccan Herald is all set to enter the Delhi market by the end of the year 2011. The Printers (Mysore) Pvt Ltd, the company that publishes Deccan Herald, has come up with advertisements in leading dailies for multiple vacancies for its new edition from the Capital.