The IRS has been one of the most successful products in the country. But, like all products and brands there is a point when one requires a re-thinking for the future and for the IRS that point has come, says Premjeet Sodhi, President - The Collaborative, Lintas Media Group.
Emerging markets typically tend to leapfrog either technology or even best practices. At some level, one can say the same for PR in India. We are seeing the development and use of a comparable range of methodologies and tools in this market…From web 2.0-style news tracking tools to applications for social media tonality or sentiment and CRM tools…there is an increasing adoption within the PR practice community. That is an encouraging sign.