Date-wise News
Senior changes at MSM: Ajit Thakur to quit Sony Entertainment TV; Sneha Rajani replaces Thakur; Neeraj Vyas takes over MAX

Ajit Thakur, Business Head, Sony Entertainment Television is moving out of the channel for personal reasons. Max’ Business Head Sneha Rajani would be replacing Thakur. In the meanwhile, Neeraj Vyas, Head of Sales of Sony has been appointed Business Head, Max.

Fatema Rajkotwala Mar 15, 2011 8:45 PM

SAB awards creative mandate to Saints & Warriors

In the wake of a multi-agency pitch, SAB has chosen Saints & Warriors (SAW) as its creative partner. Pickle was the incumbent on the business.

Tasneem Limbdiwala Mar 15, 2011 4:59 PM

IRS 2010:  Pratiyogita Darpan soars amongst Hindi magazines

Courtesy Pratiyogita Darpan, Hindi monthly magazine’s readership share, as per IRS 2010, has seen a rise this year.

Fatema Rajkotwala Mar 15, 2011 11:33 AM

IRS 2010 Q4: Growth restored for English dailies in Delhi & NCR

The English dailies in Delhi did not see major changes in ranking as per IRS 2010 Q4. However, unlike Q3, overall readership has grown in the market.

Nitin Pandey Mar 15, 2011 11:06 AM

IRS 2010 Q4:  NBT leads in Delhi; growth round for Punjab Kesari

Navbharat Times continues its lead in Delhi and NCR markets. In the top order, Hindustan and Punjab Kesari have seen growth in this round.

Nitin Pandey Mar 15, 2011 11:05 AM

IRS 2010 Q4: Decline for English dailies in Mumbai; HT grows

Four out of the top five English dailies have seen readership decline in Mumbai.

Nitin Pandey Mar 15, 2011 11:04 AM

IRS 2010: A Good Year for English Dailies...

English dailies in India have seen a positive 2010 recording a quarter-on-quarter average issue readership growth.

Fatema Rajkotwala Mar 15, 2011 10:51 AM

IRS 2010: Hindi dailies add 40 Lac readers in the year

The final quarter of 2010 has seen a steady upward rise in average issue readership numbers for nine out of ten Hindi daily publications in the country. The genre on the whole, has shown growth in each quarter.

Fatema Rajkotwala Mar 15, 2011 10:33 AM

IPL calls out for a Bharat Band

After becoming the ‘Manoranjan ka Baap’, IPL is back the fourth time and is calling for a 51 days ‘Bharat Band’

Shubhangi Mehta Mar 15, 2011 9:19 AM

NDTV scouts for ad sales partner

NDTV India has served a notice to Aidem to end the ad sales arrangement with the company. It is understood that NDTV is in conversation with various companies, including STAR India, for its ad sales.

exchange4media Staff Mar 15, 2011 9:18 AM

Scarecrow adds brands from Rupa to kitty

Scarecrow has won the creative duties of five Rupa brands - Frontline, Kidline, Euro, Thermocot & Bumchums.

exchange4media Staff Mar 15, 2011 9:04 AM

Saffron Brand CEO India Avik Chattopadhyay quits

It is learnt that Avik Chattopadhyay, stint as CEO India for Saffron Brand Consultants would end March 31, 2011.

exchange4media Bangalore Bureau Mar 15, 2011 9:02 AM

Rajiv Gopinath quits Madison Media

Rajiv Gopinath, COO, Madison Media Infinity is expected to join MediaCom in China.

Tuhina Anand Mar 15, 2011 8:59 AM

Fresh and Honest Cafe signs on Ignitee Digital

Fresh and Honest Café has tied up with Ignitee Digital Solutions for the website of their Lavazza BLUE premium coffee dispenser.

exchange4media Staff Mar 15, 2011 8:56 AM

IRS 2010: The Hindustan rise and rise story

Hindi publication, Hindustan has seen one of its most successful years in 2010. exchange4media finds out what led to this…

Noor Fathima Warsia Mar 15, 2011 8:40 AM

<b>Susan Jain</b>, VP Marketing, IBM India

Most IT marketing is not about selling just technology, because what you’re actually selling is a business decision; you’re selling technology for transformative purposes. So it’s not just about capturing eyeballs…Instead of selling a box of software and walking away, you first need to sell a vision, like the smarter planet initiative, and then find a way to fit the vertical, and then actually demonstrate the value that you are providing to your partners.

exchange4media Staff Mar 15, 2011 12:00 AM