Ajit Thakur, Business Head, Sony Entertainment Television is moving out of the channel for personal reasons. Max’ Business Head Sneha Rajani would be replacing Thakur. In the meanwhile, Neeraj Vyas, Head of Sales of Sony has been appointed Business Head, Max.
Most IT marketing is not about selling just technology, because what you’re actually selling is a business decision; you’re selling technology for transformative purposes. So it’s not just about capturing eyeballs…Instead of selling a box of software and walking away, you first need to sell a vision, like the smarter planet initiative, and then find a way to fit the vertical, and then actually demonstrate the value that you are providing to your partners.