In this series titled ‘Know Your Network’, exchange4media seeks to present the known and not so known social networks from around the world.

exchange4media Staff Apr 22, 2011 9:05 AM

The third party data center business in India is growing at 34 per cent, according to CyberMedia Research, and this will drive adoption of e-commerce among SMBs through lower prices for servers and new innovations like cloud computing.

exchange4media Staff Apr 22, 2011 8:58 AM

Digital advertising agency Blazar has launched a new campaign for job portal Shine.com. Called ‘Move Up’, the campaign is active on both digital and print media and creates focused engagement with the brand.

exchange4media Staff Apr 22, 2011 8:43 AM

The IAMAI has announced a new council for the industry body, with Info Edge CEO Hitesh Oberoi taking over as Chairman from Google India MD Shailesh Rao.

exchange4media Staff Apr 22, 2011 8:42 AM

Suzlon Group has chosen Lowe Lintas as creative partner for their upcoming brand campaign in India following a multi-agency pitch. Industry sources have pegged the account size in the region of Rs 50-60 crore over two years.

Shubhangi Mehta Apr 22, 2011 8:41 AM

Green made its presence felt at the recently concluded GoaFest 2011 with the India Chapter of International Advertising Association (IAA-IC) conducting its maiden Olive Crown Awards presentation.

exchange4media Staff Apr 22, 2011 8:39 AM

The work must be global in nature, original and excellent.

exchange4media Staff Apr 22, 2011 8:36 AM

Bharat Bhari Udyog Nigam Ltd, a Government of India enterprise, has invited expressions of interest (EoI) from registered advertising agencies for empanelment.

Preeti Hoon Apr 22, 2011 8:33 AM

Momentum is building up for the Indian Digital Media Awards (IDMA) 2011 with the distinguished Jury in place. Mahendra Swarup and Shashi Sinha are co-chairing the Jury. Last date for receiving entries is April 25, 2011.

exchange4media Staff Apr 22, 2011 8:32 AM

Whether there is Phase 3 or not, radio will grow to 6 per cent from the current 3.5 to 4 per cent of the ad pie. The first push in that direction will come from ratings itself. We are already seeing very early green-shoots of loyalty towards slots or RJs, which did not happen in the past. Slowly we are seeing the time spent listening to stations going up. The second growth driver is from revenues. Increasingly there are more people who are trying radio at the lower end. From 5,000 advertisers on radio last year, this year there were 9,000 advertisers. At the higher end, the amount of money that people are spending on radio is increasing. So, we can say that overall only 4 per cent of ad budgets reach radio, but large advertisers are spending 8-10 per cent of their budgets on radio now.

exchange4media Staff Apr 22, 2011 12:00 AM