Date-wise News
Adapted campaigns: Putting creativity on auto-pilot or giving it wings??blur=25

Advertising in India has been peppered with international ads adapted to the Indian context. While concepts like ‘Dirt is good’ (‘Daag Achche hain’) have worked, there are others that fell flat. e4m finds out what India’s creative brains think about such campaign, what works and does not work...

Shubhangi Mehta Jun 2, 2011 1:55 PM

MidDay's blue ribbon for World Tobacco Day?blur=25

On May 31, 2011 – World No Tobacco Day, a blue ribbon was given along with every issue of Mid Day newspaper to participate and encourage others to quit smoking.

exchange4media Staff Jun 2, 2011 10:27 AM

Komli acquires S-E Asian network Aktiv Digital?blur=25

Leading ad network Komli Media has acquired Aktiv Digital, one of the largest networks operating in South East Asia.

exchange4media Staff Jun 2, 2011 10:26 AM

Creatigies makes Timex tick with distance running in India?blur=25

Global watch giant Timex has announced its association with three Gold Label marathons as the timing partner and official watch for all races in India.

exchange4media Staff Jun 2, 2011 10:25 AM

Tata DOCOMO Introduces 3G Wi-Fi Hub?blur=25

 Tata DOCOMO, the GSM brand of Tata Teleservices Limited, India’s fastest-growing dual-technology telecom service provider, today announced the launch of a revolutionary internet access device—3G Wi-Fi Hub.

exchange4media Staff Jun 2, 2011 9:35 AM

Bid for Khatron ke Khiladi Torchaar memorabilia on eBay India?blur=25

eBay India, India’s leading eCommerce marketplace and Colors, announces  the charity auction of the autographed jacket as well as a skull finger ring sported by host Akshay Kumar in the Khatron Ke Khiladi Torchaar. 

exchange4media Staff Jun 2, 2011 9:33 AM

Google India launches new tools for SMBs?blur=25

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exchange4media Staff Jun 2, 2011 9:30 AM

Kalaignar TV responds to media reports on MIB licence?blur=25

Kalaignar TV group has responded to reports that had appeared in media that it had got licence for new channels &lsquo;fearing that MIB can cancel Kalaignar TV&rsquo;s licence&rsquo;. In an official note, the group clarified that &ldquo;there is no proposal nor necessity to change the title of any of the existing channels&rdquo;.

exchange4media Staff Jun 2, 2011 9:07 AM

IPL’s Mixed Bag: High reach, lowest-ever ratings?blur=25

Whether it was cricket fatigue or change in format, but the Indian Premier League&rsquo;s Season 4 has been affected. While the tournament recorded a high reach number, it has also seen the lowest ever average rating point.

Fatema Rajkotwala Jun 2, 2011 8:52 AM

OutThere Adventurers launches OTA Survival School?blur=25

Celebrating 10 years of being in the business of promoting adventure travel and exploration, OutThere Adventurers has announced the launch of the OTA Survival School.

exchange4media Staff Jun 2, 2011 8:28 AM

Marie Claire puts its fashionable foot forward for 5th anniversary?blur=25

Nearly three months&rsquo; back, Marie Claire had increased its cover price to Rs 100. Now, the magazine is ready to step forward in a new, international avatar...

Nitin Pandey Jun 2, 2011 8:27 AM