Date-wise News
ICICI Bank takes lead in visitors from HDFC Bank: Vizisense?blur=25

Latest data from Vizisense shows that ICICI has taken the lead from HDFC Bank as the most visited banking portal from India.

exchange4media Staff Apr 26, 2011 11:25 AM

What’s-On-India Channel is MTV’s CRUNCH exclusive preview partner?blur=25

Mumbai, IndiaWhat if your entire world was to fit into one room? What if that room gets crunched everyday to become smaller, and smaller…And smaller still? Welcome to ‘Docomo presents MTV CRUNCH, live on in.com’ – India’s 1st Multiscreen reality show. The show launched on 18th April 2011 across three screens, Mobile, Online and Television is one of the most innovative game show formats to be launched in recent days.

exchange4media Staff Apr 26, 2011 11:15 AM

Battleground Marathi dailies?blur=25

With new players like the Bhaskar Group set to enter the Marathi dailies market, some keen battle is expected in the coming months. A look at what is generating media players’ interest in the market…

Nitin Pandey Apr 26, 2011 11:07 AM

Sony Pictures & Jameson’s go social for ‘The Social Network’?blur=25

Sony Pictures and Jameson’s Whiskey have launched a social engagement campaign for the movie ‘The Social Network’.

exchange4media Staff Apr 26, 2011 9:27 AM

Star News MQ 2011: Ready to test your Media Quotient, again??blur=25

exchange4media is back with the third edition of the immensely popular initiative – ‘MQ – What is your Media Quotient?’. Christened Star News MQ 2011, industry’s top names have got involved in the initiative as quiz masters this year. Are you ready to test your mettle?

exchange4media Staff Apr 26, 2011 9:13 AM

One in four online users visited Yahoo! Cricket during ICC CWC?blur=25

For Yahoo! Cricket, the 44 day ICC World Cup which ended recently was a huge event seeing 9.3 million unique visitors between February 2011 and March 2011. The total time spent on the website witnessed an increase of 309 per cent on a Year on Year basis, and the Page Views also grew by 238 per cent. According to Yahoo!, 72 per cent of the audience who visited the website was in the age group 15 - 34 years. Also according to the comScore data, the female audience saw an increase by 221 per cent.

exchange4media Staff Apr 26, 2011 8:48 AM

Fast Trax ties up with Delhi Daredevils team for IPL?blur=25

After a successful association with reputed events like Common wealth Games & Hockey World cup, FastTrax Food Pvt. Ltd. ties up with Delhi Dare Devil team for IPL season 4. Fast Trax is Official Food and Restaurant Partner.

exchange4media Staff Apr 26, 2011 8:47 AM

Rasna introduces convenience in the powdered drink market?blur=25

I love you Rasna! The one punch-line an entire generation grew up with makes you recall the inimitable refreshing feeling in summers. Over a period of twenty five years, Rasna has proved to be one of the most desired summer drinks for children. However, the fast moving metropolitan life probably demands for more. Recognizing the need, Rasna has now come up with a novel stick pack of its existing product ‘Fruitplus’. Saina Nehwal, India's number one shuttler unveiled the new packaging in the capital today.

exchange4media Staff Apr 26, 2011 8:45 AM

Ad Review: Bachchans Sr lend a glow to Tanishq?blur=25

Tanishq and Lowe Lintas have fashioned a new and unique campaign on diamonds featuring Amitabh Bachchan and Jaya Bachchan.

Shubhangi Mehta Apr 26, 2011 8:43 AM

AME Awards 2011: O&M leads Indian shortlists, BBDO follows?blur=25

The shortlisted agencies for AME Award 2011 have been declared. This year, O&M leads with the maximum number of shortlists from India. BBDO’s W.A.L.S. (Women Against Lazy Stubble) campaign has scored big once again.

Shubhangi Mehta Apr 26, 2011 8:42 AM

Indian Digital Media Awards: Jury looking forward to the finest work?blur=25

With entries for the Indian Digital Media Awards (IDMA) 2011 now closed, the jury members weigh in to exchange4media about their thoughts on the importance and impact of the digital media industry and on such awards.

exchange4media Staff Apr 26, 2011 8:41 AM

Creativity for Society: Taking social awareness mainline?blur=25

National television, radio channels and main line commercial channels are allotting time for social awareness campaigns. What is the story behind this? Here is what the experts think.

Shubhangi Mehta Apr 26, 2011 8:39 AM