What’s-On-India Channel is MTV’s CRUNCH exclusive preview partner

Mumbai, IndiaWhat if your entire world was to fit into one room? What if that room gets crunched everyday to become smaller, and smaller…And smaller still? Welcome to ‘Docomo presents MTV CRUNCH, live on in.com’ – India’s 1st Multiscreen reality show. The show launched on 18th April 2011 across three screens, Mobile, Online and Television is one of the most innovative game show formats to be launched in recent days.

e4m by exchange4media Staff
Updated: Apr 26, 2011 11:15 AM
What’s-On-India Channel is MTV’s CRUNCH exclusive preview partner

Mumbai, IndiaWhat if your entire world was to fit into one room? What if that room gets crunched everyday to become smaller, and smaller…And smaller still? Welcome to ‘Docomo presents MTV CRUNCH, live on in.com’ – India’s 1st Multiscreen reality show. The show launched on 18th April 2011 across three screens, Mobile, Online and Television is one of the most innovative game show formats to be launched in recent days.

And as part of the program’s promotional plans, MTV CRUNCH has recently announced the What’s-On-India channel as its exclusive Preview Partner. Launched in 2010, the What’s-On-India channel is the country’s first consumer TV Guidance channel previewing and showcasing the best programs available on TV to watch. As part of this arrangement with MTV , What’s-On will be showing exclusive sneak peeks and visuals of MTV CRUNCH in intervals through the day showcasing the key twists-&-turns in the program.

“In our experience, viewers have a difficult time tracking new programs, premieres and events on a day-to-day basis across hundreds of channels. However, viewers get dramatically inspired to watch a new show if the choicest segments are exposed to them and if the show matches their tastes. With that intent we have created specific slots for MTV CRUNCH to play on our channel at regular intervals in the day,” says Paromita Roy-Sarkar, Programming Head, What’s-On-India.

Besides this What’s-On will also highlight MTV CRUNCH to its users and fans via its web and mobile sites, mobile apps and Facebook Apps. Abrar Shaikh, GM, What’s-On, adds, “Our endeavour is to match-make the right eyeballs with the right content. To that goal we will use a lot of other viewer touch-points in our model to bring them abreast with all the developments in MTV’s newest blockbuster show.”
The launch of ‘Docomo present MTV CRUNCH, live on in.com’ is a moment in time for MTV, which Aditya Swamy, Channel Head, MTV India, aptly reiterates while saying, “MTV kick started the reality wave in India with Roadies and today we are once again starting something very powerful. Cross media and interactive content is the future and with Crunch we have created a format true to the MTV DNA. With 720 hours of non stop drama, power packed into 30 days, this is going to be one hi speed ride."
 

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