Date-wise News
D&AD invites Piyush Pandey to be Ambassador of the 'White Pencil'

The D&AD has invited Ogilvy’s Piyush Pandey to be the ambassador of its newly launched initiative White Pencil. In another development, Pandey has also been invited by the Berlin School to be Godfather of Piyush Pandey Class.

exchange4media Staff Apr 19, 2011 6:20 PM

IPL 4: Wk 1 - Punjab vs Chennai most followed match on Internet on April 13

During the first week of the IPL Season 4 (April 8-14, 2011), cricket websites attracted a high number of unique visitors. Cricket.yahoo.com and Espncricinfo.com attracted 1.3 million and 1.14 million visitors, respectively.

exchange4media Staff Apr 19, 2011 12:02 PM

IPL 4: Growth surge reflected in IPL online viewership

Building on the success of last year’s online viewership of the Indian Premier League (IPL), a significant growth for IPL 4 online viewership is being witnessed this year as well.

exchange4media Staff Apr 19, 2011 10:02 AM

Suman Srivastava unveils his ‘Marketing Unplugged’ plans

Post resigning as CEO of Euro RSCG, Suman Srivastava has got together with Saad Khan, Saloni Singh and Glen Flaherty to start a new venture, a marketing consultancy called Marketing Unplugged.

Shubhangi Mehta Apr 19, 2011 9:19 AM

Aaj Samaj continues fortifying its presence in Haryana

Hindi daily Aaj Samaj is aggressively following its hyper-local strategy in Haryana, launching back to back editions in the state. With no less than 11 editions planned, the group aims to have presence in all districts of Haryana by year-end.

Nitin Pandey Apr 19, 2011 9:17 AM

Face2Face: In conversation with Michael Menezes & Avik Prabhu

Michael Menezes and Avik Prabhu of Showtime Events share some interesting facts about the BTL industry in India and how it can be further developed.

Deepika Bhardwaj Apr 19, 2011 9:14 AM

Why one should read Ambi & Medh’s casebook on Draftfcb Ulka

On April 13, 2011, MG Parameswaran (aka Ambi) and Kinjal Medh launched their co-authored book ‘Draftfcb Ulka Brand Building Advertising Concepts & Cases Case Book II’. In a conversation with exchange4media, Ambi & Medh speak on why any professional in advertising, or aspiring to be in advertising, should read this book.

Noor Fathima Warsia Apr 19, 2011 8:49 AM

Raj Nayak to Colors; Aidem clients not worried

The industry is buzzing with what Raj Nayak’s decision to accept Viacom18’s offer to be CEO Colors means for the channel. At the same time, the other half of conversations is what this means for Aidem Media.

Noor Fathima Warsia Apr 19, 2011 8:44 AM

Reckitt Benckiser takes online gaming route to promote brand identity

Reckitt Benckiser’s (RB) online free runner game – Urban Thrill – builds on past successes of its social media initiatives and is aimed at helping improve recall with the RB brand.

exchange4media Staff Apr 19, 2011 8:42 AM

Changes at Radio One: Rajeev Bhandari elevated to COO

Radio One has announced the elevation of its key team members, starting with Rajeev Bhandari, who is now COO. Rajesh Ranjan and Eathesham Azam have been made Station Directors of Delhi and Kolkata, respectively.

exchange4media Staff Apr 19, 2011 8:40 AM

Viacom18 appoints Raj Nayak as Colors CEO

Viacom18 has signed on Raj Nayak, who owns Aidem Media as the CEO for Colors. It is still unclear what the road ahead for Aidem would be.

Noor Fathima Warsia Apr 19, 2011 8:33 AM

Wodka Gorbatschow eyes unconventional advertising to up market share

Wodka Gorbatschow, a brand from the Allied Blenders & Distilleries stable, is looking at AFPs to kickstart its new marketing push for the year and has aggressive plans to capture 25 per cent of the market share by 2016.

Preeti Hoon Apr 19, 2011 8:31 AM

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