Date-wise News
Mid Day helps Mumbaikars beat the heat with Haute Shots?blur=25

Mid Day is publishing and distributing free of cost a special magazine, ‘Haute Shots’, along with the main edition on May 13, 2011. The 20-page magazine gives various tips to Mumbaikars on making the most of the scorching summers.

exchange4media Staff May 13, 2011 4:10 PM

The Vivel soap opera?blur=25

Riding high on its distribution strength and brand ambassadors like Kareena Kapoor and Trisha Krishnan, Vivel is becoming a strong challenger brand to HUL’s Lux.

Pallavi Srivastava May 13, 2011 9:24 AM

Star News MQ 2011: Bangalore’s turn to test Media Quotient today?blur=25

Stage is set for another exciting round of the Star News MQ 2011, and this time it is Bangalore that will face the challenging questions posed by quiz masters Prateek Srivastava of O&M and JWT’s Rajesh Gangwani. Participants can also register at the venue, Matthan, today.

Shanta Saikia May 13, 2011 8:49 AM

English GECs: Catchment area limited for advertisers - Santosh Desai?blur=25

Santosh Desai, MD & CEO, Futurebrands, shares his views on the current fragmented scenario in the English general entertainment space, as well as the expectations and opportunities that it holds for advertisers...

Santosh Desai May 13, 2011 8:45 AM

Meet the Airtel Wave?blur=25

Bharti Airtel on May 12, 2011, introduced ‘Wave’ as the name for the new Airtel symbol. The name was crowd sourced through a six-month long online contest, which was initiated by Airtel in November 2010.

exchange4media Staff May 13, 2011 8:31 AM

IMPACT Exclusive: A voluntary resolve is more effective than any impositions: Uday Shankar?blur=25

Uday Shankar, President, Indian Broadcasting Foundation (IBF), shares his views on IBF’s recommendations on self regulation and the way ahead for the industry...

Noor Fathima Warsia May 13, 2011 8:29 AM

IPL4’11: Did World Cup steal the glory? Ratings and more...?blur=25

Has IPL4 lived up to the ratings test? exchange4media takes a closer look at the ratings scorecard...

Fatema Rajkotwala May 13, 2011 8:25 AM

Elevations at ZEEL?blur=25

Joy Chakraborthy (Revenue & Niche Channels), Bharat Ranga (International Operations) and M Venkatraman (Corporate and HR) have been promoted to Executive Directors.

Noor Fathima Warsia May 13, 2011 8:20 AM

<b>Daniel Morel</b>, Chairman & CEO, Wunderman?blur=25

Just because you can communicate, does not mean you should communicate. The whole debate about the notion of private and personal data, and about infringing into people’s personal space is a dangerous area to be in. I wish the industry will self-regulate quickly because if we don’t, then the legislation will come heavy handed and create situations, where we cannot do business profitably. The ‘Do not Call’, for instance, destroyed telemarketing business and it would be a shame if the same happened to mobile.

exchange4media Staff May 13, 2011 12:00 AM