Sai Prasad Media to make Humvatan a daily soon

After firming its base in the news channel space, Sai Prasad Media has now turned its attention on firming its print presence & looking for expansion

by Abid Hasan
Published - Feb 27, 2012 10:12 AM Updated: Feb 27, 2012 10:12 AM
Sai Prasad Media to make Humvatan a daily soon

Sai Prasad Media Group is looking to expand its print division after firming its base in the satellite channels. The group will be converting its weekly paper Humvatan into a daily soon.

Commenting on the development, Nirmalendu Shah, Chief Editor, Humvatan, said, “We have decided to make it a daily owing to public demand. So far, we have been focusing on our news channel and now that it has been established, we want to strengthen our print presence by going daily.”

He further said that currently plans were being firmed up on going daily. “We are discussing every aspect of the business as there are other print players in the market who are doing quite well. On the other hand, we too have established ourselves very well and our circulation figure has crossed 1 lakh copies in six months in Uttar Pradesh and Madhya Pradesh,” he added.

The paper will carry all segment of news such as politics, entertainment, lifestyle, technology, sports, and so on. Meanwhile, the group is also eyeing other states to launch the daily Humvatan.

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