Reckitt Benckiser has been undertaking various outreach programmes to promote health and hygiene across the India as part of its CSR initiatives for brand Dettol. The FMCG company on September 28, 2011 unveiled its hygiene behaviour study, called ‘The Dettol Habit Study’, and said that it would further fortify its presence in both urban and rural areas.
Chennai-based men’s apparel manufacturer Hasbro Clothing is in expansion mode. The clothing company plans to have 25 more stores by March 2012 and is targeting growth of 30 per cent this year. Hasbro is also eyeing new markets and is planning to increase the number of lifestyle accessories on offer.
Nissan India has appointed Proximity India as its digital creative agency. Proximity will handle all digital initiatives, including social media for Nissan X-Trail, Nissan Teana, Nissan370Z and the Nissan Brand initiatives, including the Student Brand Manager programme.