Swaarnim Naturscience ropes in Quasar for digital marketing
Quasar has bagged the digital mandate for Indore-based Swaarnim Naturscience Ltd, which offers herbal products in the health care category. The agency will be responsible for marketing Swaarnim’s niche line of products on digital platforms.
Published - Sep 29, 2011 2:37 PM Updated: Sep 29, 2011 2:37 PM
Quasar has bagged the digital mandate for Indore-based Swaarnim Naturscience Ltd, which offers herbal products in the health care category. The company has over 12 years’ experience in successfully consulting its consumers for healthy living. As the digital partner, Quasar will be responsible for marketing the niche line of products on digital platforms, leveraging its rich experience of over a decade in delivering solutions and strategy in line with set goals and thereby attractive ROI.
Confirming the development, Moneka Khurana, Business Director (West), Quasar, said, “We see this as a phenomenal opportunity to leverage Quasar’s ability to add value at a digital strategy level and orchestrate a cohesive solution for Swaarnim, wherein all relevant digital touch points contribute and work towards common goals. As well as exploit the high level of synergy between the prevailing touch points as a digital custodian to the maximum.”
Sourav Dutta, Account Director (West), Quasar, said, “We’re delighted to partner with Swaarnim Naturscience and our team will be working closely with the client to strategise and implement effective digital marketing strategies to help grow the client’s business.
On assigning the mandate to Quasar, Vivek Jain, Managing Director, Swaarnim Naturscience Ltd, said, “We are extremely glad to assign our digital responsibility to Quasar and this was a natural selection after evaluating our choices and capabilities that exists today in the digital industry. We feel that Quasar is the right partner as they offer end-to-end solutions and we are delighted to partner them on a long term basis.”
Quasar, through its office in Mumbai, manages clients such as Sharekhan, Colgate Palmolive, Eureka Forbes, Switzerland Tourism, and Tata AIG General Insurance, to name a few. Quasar is one of India’s leading digital marketing and e-business services companies and offers a comprehensive range of specialist digital services including digital media, creative, e-business solutions, search marketing and optimization, mobile marketing, e-commerce, social media and eCRM among others. Quasar, which has offices in New Delhi, Mumbai and Bangalore, is a part of WPP, the largest marketing communications group in the world.
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