Prabhu Chawla’s Teekhi Baat now on My FM

94.3 My FM and IBN7 have entered into a strategic partnership to air ‘Teekhi Baat Prabhu Ke Saath’, the popular chat show on IBN7’s conducted by Prabhu Chawla. The show will be aired on Sundays at 12 noon and 6 pm across all markets.

e4m by Priyanka Nair
Updated: Sep 29, 2011 11:01 AM
Prabhu Chawla’s Teekhi Baat now on My FM

94.3 My FM will air chat show ‘Teekhi Baat Prabhu Ke Saath’ across all its stations. My FM has tied up with IBN7 for this initiative. ‘Teekhi Baat Prabhu Ke Saath’, which airs on IBN7, has Prabhu Chawla, Editorial Director, The New Indian Express Group, interviewing the who’s who of the political arena as well as renowned personalities from varied walks of life.

The show is aired on IBN7 every Saturday at 9:30 pm with repeat telecasts on Sunday at 12:30 pm and 7:30 pm. The same content will now be broadcast on My FM every Sunday at 12 noon, with a repeat at 6 pm. My FM is promoting the same on air all across its markets through promos and mentions along, with PR in both local and national media.

Commenting on the association, Harrish M. Bhatia, Chief Executive Officer, 94.3 My FM, said, “94.3 My FM has always been on the forefront when it comes to experimenting with new and innovative content and offering the same to its listeners. In the past, too, we have launched exceptional content like My FM’s ‘Ramayana’, ‘Rock the Party with DJ NYK’, and so on. ‘Teekhi Baat Prabhu ke Saath’ on 94.3 My FM is just another example of the diverse and unique content offered to our listeners. Moreover, this is first of its kind initiative taken by any radio station in India.”

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