Date-wise News
Mid Day changes masthead for Star Plus’ ‘MasterChef’?blur=25

Mid Day has innovated on its masthead for its edition dated October 22, 2011 to promote the launch of Star Plus’ show ‘MasterChef’ Season 2, which goes on air on October 22.

exchange4media Staff Oct 22, 2011 12:24 PM

Week in Review: Of new channel launches & advertising mantras?blur=25

Looking back, the week saw the launch of two new channels in the Malayalam television sphere – kids’ channel Kochu TV and GEC Mazhavil Manorama. Meanwhile, Wain Choi, VP & Global Executive Creative Director, Cheil Worldwide, shares the agencies plans for India...

exchange4media Staff Oct 22, 2011 8:29 AM

Reporter’s Diary: The ‘danda’ way of Justice Katju...?blur=25

The no-nonsense, proactive ways of the new Press Council of India Chairman Justice Markandey Katju has left correspondent Nitin Pandey deeply impressed as he feels this would really put an end to paid news...

Nitin Pandey Oct 22, 2011 8:18 AM

Measurability is a major advantage with the web: K Vaitheeswaran?blur=25

“What gets measured gets managed. Measurability is a major advantage with the web. We get to observe the results from specific marketing campaigns. However, grey areas still creep in while understanding close linkages between mass media campaigns and the end-results,” observes K Vaitheeswaran, Founder & COO, Indiaplaza.

exchange4media Staff Oct 22, 2011 8:15 AM

Work needs to provoke one’s emotions: Wain Choi, Cheil Worldwide?blur=25

“The worst kind of advertising is the one which is neither hot nor cold, sort of lukewarm… Advertisers are sometimes spending a lot of money to go under the radar – spending so much money on a front page ad that doesn’t say anything. That’s the dilemma we face,” says Wain Choi, VP & Global Executive Creative Director, Cheil Worldwide.

exchange4media Staff Oct 22, 2011 8:12 AM

Snapshot of print advertising during Jan-Sep ’11 – Part 1: AdEx Analysis?blur=25

Print advertising during January-September 2011 witnessed a growth of 17 per cent as compared to the same period in 2010. Naaptol.com was the most advertised brand in print during this period.

exchange4media Staff Oct 22, 2011 8:08 AM