Measurability is a major advantage with the web: K Vaitheeswaran

“What gets measured gets managed. Measurability is a major advantage with the web. We get to observe the results from specific marketing campaigns. However, grey areas still creep in while understanding close linkages between mass media campaigns and the end-results,” observes K Vaitheeswaran, Founder & COO, Indiaplaza.

e4m by exchange4media Staff
Published: Oct 22, 2011 8:15 AM  | 1 min read
Google News Icon Follow Us
Measurability is a major advantage with the web: K Vaitheeswaran
  • e4m Twitter

“What gets measured gets managed. Measurability is a major advantage with the web. We get to observe the results from specific marketing campaigns. However, grey areas still creep in while understanding close linkages between mass media campaigns and the end-results,” observes K Vaitheeswaran, Founder & COO, Indiaplaza. More

Read more news about Digital Media, Internet Advertising, Marketing News, Television Media, Radio Media

For more updates, be socially connected with us on
Instagram, LinkedIn, Twitter, Facebook, YouTube & Google News

Follow our WhatsApp channel
Published On: Oct 22, 2011 8:15 AM 
Tags digital

Featured

Latest