Measurability is a major advantage with the web: K Vaitheeswaran

“What gets measured gets managed. Measurability is a major advantage with the web. We get to observe the results from specific marketing campaigns. However, grey areas still creep in while understanding close linkages between mass media campaigns and the end-results,” observes K Vaitheeswaran, Founder & COO, Indiaplaza.

e4m by exchange4media Staff
Updated: Oct 22, 2011 8:15 AM
Measurability is a major advantage with the web: K Vaitheeswaran

“What gets measured gets managed. Measurability is a major advantage with the web. We get to observe the results from specific marketing campaigns. However, grey areas still creep in while understanding close linkages between mass media campaigns and the end-results,” observes K Vaitheeswaran, Founder & COO, Indiaplaza. More

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