Lokmat in a new avatar in Maharashtra
Lokmat is all set to hit the Maharashtra news stands in a whole new avatar. Before finalising the changes the group has done a survey in 1.5 Lac households with 5 Lac readers.
Marathi daily Lokmat has undergone a content and design change from 15th May, 2011 onwards. The changes have been done by an in-house agency. Newspaper is also in the process of getting new columnist for its editorial pages.
Before finalising the changes the group has done a survey in 1.5 Lac households with 5 Lac readers. Based on the survey a story hierarchy has been created with a smooth transition from the lead, second lead and single column and anchor stories on the page resulting in 35 per cent extra space to carry more news as compared to the earlier one.
Dinkar Raikar, Group Editor, Lokmat Media, noted that the new look of the newspaper fulfills the need of the readers. “We have introduced various new sections in the newspaper that also includes new sports and business pages,” added Raikar.
He further noted that the newspaper will see a new masthead soon. These changes will not have any impact on cover price of the newspaper. Lokmat is presently priced at Rs 2.50 from Monday to Saturday and for Sunday it is priced at Rs. 3.
Sanjeev Nair, Design Head, Lokmat, who headed the project, remarked, “Our redesign is contemporary and elegant and easily navigable. A defined color palette makes the pages more attractive and disciplined.”
It can be recalled that a couple of days back, Lokmat Group had announced that it will launch Hindi daily Lokmat Samachar from Jalgaon and a new compact ‘City News Express’ from Aurangabad by the end of May, 2011. As Bhaskar group entering in the Marathi newspaper market with Divya Marathi, a keen battle among the existing Marathi dailies is expected. These developments are being seen in the same lines.
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