Looking back, after a good year at Cannes Lions, Indian agencies are back to business with renewed vigour. GroupM’s Vikram Sakhuja speaks at length on the media service brands landscape. With BARC missing the deadline to form a high powered committee, all eyes are now on further developments...
“2011 undoubtedly shall be ‘the year of tablets’, under all possibilities this is a great opportunity for marketers and the end user. This will take Advertising 2.0 to the next level to the extent the end consumer himself would say, ‘I don’t mind ads because they pay for my attention by giving me valuable content for free’,” says CR Vinay, Founder & MD, Customer Centria.
“I don’t think undercutting is a way to squeeze our competition and get 100 per cent share of the market, that is not going to happen and I don’t want to play that game. And we don’t take any business where we will lose money. We have worked on building large amount of efficiency building mechanism,” says Vikram Sakhuja, CEO, GroupM South Asia.
Educational institute category print advertising witnessed a growth of 11 per cent during June-September 2010, as compared to the same period in 2009. Top 10 advertisers contributed to 11 per cent of total educational institute advertising in print during this period.
“Challenges are always there, not only because of competitors in the market, but also because the taste of consumers changes every day. So you need to understand this market phenomenon and be prepared to take this on,” advises V Krishnamurthy, GM – Marketing, HSIL Ltd.