Date-wise News
Amar Ujala gets on board Sunita Sinha as AGM, Brand Strategy?blur=25

Amar Ujala has appointed Sunita Sinha as Assistant General Manager, Brand Strategy. She brings in 12 years’ experience. In her new role, Sinha will be reporting to Sunil Mutreja, President - Marketing, Amar Ujala.

exchange4media Staff Apr 2, 2011 3:57 PM

Vikramaditya Sharma joins NDTV convergence as Head of strategy?blur=25

Vikramaditya Sharma has joined NDTV Convergence as the national Head of Strategy-Sales and Marketing. Before this, Sharma had worked as Head – Business Development and Sales, New Websites, HT Media, where he had the dual responsibility of managing and increasing company revenue and also ensuring a healthy growth in site traffic. In 2008, he had also worked as part of the team that helped HT Media establish and market

exchange4media Staff Apr 2, 2011 11:46 AM

No success in factual entertainment in India: Simon Spalding?blur=25

“In the areas of factual entertainment, there hasn’t been any success here (in India) yet and I don’t know why. Maybe it’s because potentially it doesn’t make a lot of noise,” notes Simon Spalding, Regional CEO, Europe and Asia Pacific, Fremantle Media.

exchange4media Staff Apr 2, 2011 9:35 AM

Week in Review: Cup of joy runneth over?blur=25

India had its Chak De moment when it beat Pakistan in the WC Semis and the match has garnered record ratings. Another major development this week is Rajesh Kamat moving on from Viacom18. Meanwhile, Swapan Seth shares what Equus Red Cell has been up to in recent times.

exchange4media Staff Apr 2, 2011 9:33 AM

Reporter’s Diary: Paint me Tri-Colour; Cricket’s on my mind?blur=25

Preeti Hoon discusses how one of India’s ruling religion-cum-sports unites a whole country…

Preeti Hoon Apr 2, 2011 9:32 AM

Housing loan print ads slump in 2010: AdEx Analysis?blur=25

Print advertising of housing and construction loans saw a decline of 27 per cent in 2010 vis-à-vis 2009. Maharashtra topped the states in terms of percentage share at 18 per cent, while Tamil Nadu held second place at 12 per cent.

exchange4media Staff Apr 2, 2011 9:31 AM

Service marketing – the bigger challenge?blur=25

Every service is dependent on the promise that is deliverable, and if compared to international markets, an Indian customer has a unique mentality as compared to any developed market customer.

Tasneem Limbdiwala Apr 2, 2011 9:30 AM

PR and Lobbying – the fine line?blur=25

Creditability of the public relations industry today comes up for frequent debate at different forums, even as PR practitioners stress that corruption is corruption, anywhere in any form and, therefore, equating a profession with it is not valid.

exchange4media Staff Apr 2, 2011 9:29 AM

ICC CWC’11:  ICC lifts ban on WC coverage by news channels?blur=25

Following an evening of high drama, ICC has agreed to lift the ban on coverage of the World Cup Final by news channels after initially not agreeing to do so.

exchange4media Staff Apr 2, 2011 9:28 AM

ICC CWC’11:  India-Pak Semi scores all-time high TVR of 22.07 in 6-metro market?blur=25

TAM Sports has released data for six metro markets. Almost delivering on industry expectations, the India versus Pakistan semi-final match has scored a TVR of 22.07 for the target group C&S 4+.

Fatema Rajkotwala Apr 2, 2011 9:26 AM

‘Bad’ aspects are going to be fixed in 2011: Swapan Seth?blur=25

“2011 is going to be a year where Equus is going to demonstrate to the world all its inadequacies and how it plans to sort out those… I am acutely aware of what we are bad at and… These ‘bad’ aspects are going to be fixed in 2011,” says Swapan Seth, Founder & CEO, Equus Red Cell.

exchange4media Staff Apr 2, 2011 9:25 AM

Cure for Bieber Fever?blur=25

Bangalore, March 29th, 2011: If you are a casualty of the Bieber fever, here’s something that should cheer you up. Radio Indigo and Lee Jeans in association with Air Asia will send a Bangalorean couple to an all expenses paid trip, all the way to Kuala Lumpur, Malaysia not only to watch Justin Bieber live in concert at the Merdeka Stadium but also meet with him personally backstage.

exchange4media Staff Apr 2, 2011 8:33 AM

TCS bags multimillion dollar contract with Air Liquide?blur=25

IT services, consulting and business solutions firm Tata Consultancy Services announced today a multi-year multi-million dollar contract to provide end to end application development and maintenance services to Air Liquide in the Americas. Air Liquide is a leading global firm which deals in gases for industry, health and environment.

exchange4media Staff Apr 2, 2011 8:27 AM

Re-jig at Grey India?blur=25

Grey India has appointed Kaizad Pardiwalla as branch head for its Mumbai office. Hari Krishnan, the former branch head will head the South operations as Vice President & Head.

exchange4media Staff Apr 2, 2011 8:26 AM

Zee News’ ‘My Earth My Duty’ in Limca Book of Records?blur=25

Zee News’ ‘My Earth My Duty’ initiative has entered the Limca Book of Records 2010-11. The objective of the initiative is spreading awareness on climate change.

exchange4media Staff Apr 2, 2011 8:24 AM