PepsiCo has announced Sanjeev Chadha, Chairman & CEO of PepsiCo’s India Region, taking over as PepsiCo’s Head for the Middle East & Africa, with effect from 01 January 2011. In the main while, Manu Anand will succeed Chadha as Chairman & CEO, PepsiCo India Region. The cola major has also appointed Varun Berry, as CEO of PepsiCo’s Foods business in India.
Essar Hypermart, India’s first steel retail chain, has signed Ignitee Digital Solutions as its official online creative and media agency. Ignitee will be working towards developing an engaging and sustained presence for the brand using the online medium.
‘RetailME’ has been re-launched in October 2010, and has been rebranded as ‘Images Retail ME’. This first issue of Images RetailME was published in September 2010, and was distributed through various distribution channels. The magazine was originally launched in July 2004.
Hindi newspaper market in Delhi-NCR is heating up with the back to back fresh launches. Now Big Broadcasting & Multimedia Corporation Ltd, a 360 degree media company, has launched a Hindi daily newspaper Swabhiman Times. Initially, the newspaper will target East Delhi, Noida and Ghaziabad markets. The Editor-in-Chief and COO of the newspaper is Ajay Kumar.
DB Corp posted a good performance in its second quarter financial results for the current fiscal year. The company that owns newspapers Dainik Bhaskar, Divya Bhaskar and Saurashtra Samachar reported consolidated total revenues of Rs 3010 million, a 14.8 per cent increase compared to the corresponding quarter last year and consolidated PAT of Rs 551 million from Rs 440 million, up by 25 per cent in Q2 YOY.
Hindustan Unilever has continued with its digital experiments, and the latest to come from the corporate major is the concept of 'Tandem Ads'. HUL has partnered with Yahoo! for this initiative. As per data shared by the Yahoo! officials, the activity has recorded 1.6 million women users online, in 15 days.
The Association of Indian Magazine (AIM) recently announced its decision to launch an 'Engagement Study' that would bridge the gap ailing the current measurement system, particularly for magazine readership. Will advertisers and media agencies buy into this initiative? exchange4media finds out...
I come from the world of doing things, I come from the world of trying to build companies out. And I think at this stage of the game it is too early for people to believe that India has lost. The flipside of the coin is that India has to work much harder to bridge this gap which has opened up. A huge gap has opened up, we can't deny that. China is four times India's size Having said that the institutional strength of India is extremely strong as well, the entrepreneurial strength of India is extremely strong as well. Where India lacks and virtually languishes frankly, is in the ability of Indian state to become entrepreneurial and take risks.
"Two things stand out. Content is already quite fluid and there is a culture of creativity and ideas which might not exist everywhere else. So you would think that USA is idea centric but it is not. Often with big countries, implementation becomes so important that strategy becomes less important. India and China to a certain extent are exceptions. The other opportunity here is the database because there is a lot of data and a lot of information and we have been talking about how we can address this as a business."
Marketing and sales are often confused. In India, the terms are used interchangeably, perhaps because of the fact that we've had a very controlled economy and a vast pool of low-cost educated people. India has always had a big emphasis on the feet-on-street model of sales. Marketing is required when you want to do 'pull', or want other benefits like a brand premium or loyalty.
<p align=justify> We planned to make a Globalocal magazine out of the already existing product. Here we took the Global title and enmeshed the global and local content. Hereby, a perfect match for advertisers and readers was created. We look for the leading magazine in its segment in a particular country and import it over to one of our markets in Asia. The strategy has worked. Each of the magazines imported to Thailand and India are leaders in their respective categories, command high average ad rates and a higher cover price than their competitors. </p>
When the international newspapers switched to compact format there was still some time. If now, someone wants to carry a newspaper, one can do it on an iPad, rather than physically. I don't know how much time the Indian players have to switch, but I think they are late on this front. I don't think there is anymore time left for broadsheets to switch to compact...