Cocoberry to spend Rs 2 cr on BTL & OOH; calls for pitch
Cocoberry, the flavoured frozen yogurt chain which is on the verge of completing two years of its operations, has called for an activation pitch.
Published - Jan 3, 2011 5:10 PM Updated: Jan 3, 2011 5:10 PM
Keeping up with the momentum of its bullish marketing plans, Cocoberry, the flavoured frozen yogurt chain which is on the verge of completing two years of its operations, has called for an activation pitch.
Speaking exclusively to exchange4media, GS Bhalla, Founder and CEO, Cocoberry, divulged, “Outdoor and BTL is an integral part of our marketing strategy. In 2011, we have plans to use outdoor and BTL effectively and we will be investing around Rs 2 crore in the same.”
The company has planned to launch the creatives by early 2011 and the applicant below the line (BTL) and outdoor (OOH) agencies are required to conceptualise an effective communication strategy for the brand.
“I certainly believe that activation is the best medium, next only to television, to increase brand awareness and is perfect to capture these new customers through location based plans. However, outdoor helps us to showcase our product effectively through innovative tools, and it helps us to quickly reach out to many people,” Bhalla opined.
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