cocoberry
Brands that thrive without TVCs?blur=25

From Harley Davidson to Hidesign, some cult brands become popular without investing in television advertising and create benchmarks in marketing

Ankur Gaurav May 2, 2014 9:08 AM

Cocoberry to spend Rs 2 cr on BTL & OOH; calls for pitch?blur=25

Cocoberry, the flavoured frozen yogurt chain which is on the verge of completing two years of its operations, has called for an activation pitch.

Preeti Hoon Jan 3, 2011 5:10 PM

Cocoberry to spend Rs 10 cr on marketing in India; plans to go international?blur=25

Cocoberry, the flavoured frozen yogurt chain in India, is completing two years of its operations and is now bullish on expanding the first-of-its kind business in India as well as abroad. In conversation with exchange4media, GS Bhalla, Founder and CEO, Cocoberry, shares why he chose to introduce a new concept of this kind in the Indian market and the company’s marketing plans ahead.

Preeti Hoon Dec 21, 2010 7:30 AM

Cocoberry calls for media pitch; account size pegged at around Rs 10 cr?blur=25

Cocoberry, the flavoured frozen yogurt chain in India, has robust expansion plans in place and recently launched a hunt for a media agency. The account size up for grabs is in the region of Rs 7-10 crore.

Preeti Hoon Dec 9, 2010 7:21 AM