btl
Shweta Rangra, Vice President – Marketing, Hafele India, tells us about the company’s brand proposition, 'Maximising what matters the most’, its association with Sachin Tendulkar and more
Anushka Roy Choudhary and Simran Sabherwal Oct 13, 2025 7:58 AM
Vishal Gupta has 19 years’ experience of working in sectors across consumer durables, liquor, FMCG, healthcare
e4m Staff Sep 23, 2025 2:44 PM
Yusuf Merchant has over 24 years of experience in sales, media, and leadership roles at agencies like Rediffusion, Madison, Kinetic and Max (DDB)
Guest Column: Tauseef Khan, CEO & Co-Founder of Agri start-up Gramophone, says brands across categories are increasingly realizing the huge potential of marketing to rural regions
Tauseef Khan Apr 4, 2020 9:39 AM
In addition to cup branding, CupShup also carried out other branding options like such as pedal lock were explored to generate brand awareness
exchange4media Staff Feb 27, 2020 12:16 PM
The paint manufacturer will be focusing on BTL promotions, influencer marketing in addition to leveraging traditional mediums like print
Misbaah Mansuri Jan 28, 2020 8:48 AM