Tauseef Khan?blur=25

Guest Column: Tauseef Khan, CEO & Co-Founder of Agri start-up Gramophone, says brands across categories are increasingly realizing the huge potential of marketing to rural regions

Tauseef Khan Apr 4, 2020 9:39 AM

CupShup and upGrad?blur=25

In addition to cup branding, CupShup also carried out other branding options like such as pedal lock were explored to generate brand awareness

exchange4media Staff Feb 27, 2020 12:16 PM


The paint manufacturer will be focusing on BTL promotions, influencer marketing in addition to leveraging traditional mediums like print

Misbaah Mansuri Jan 28, 2020 8:48 AM


According to Nambiar, CEO, Pepe Jeans, the brand spends around 12% of its revenue on marketing in OOH, BTL and digital

Dolly Mahayan Aug 29, 2019 8:36 AM


Chauhan, Director, GBTL, Grado, talks about the two-year-old brand, it's association with Amitabh Bachchan, partnerships and the way ahead

Priyaankaa Mathur Jun 17, 2019 9:01 AM

Sunrisers Hyderabad?blur=25

The alliance will be the centre-stage for the launch of GRADO’s Cotton Collection

exchange4media Staff Mar 20, 2019 7:05 PM


Its contest activiation “Grado Dekho, Big B Se Milo", gives consumers a chance to meet legendary actor, Amitabh Bachchan

exchange4media Staff Sep 20, 2018 2:50 PM


The Chief Executive- Education and Stationary Products Business- ITC says he expects the brand to grow aggressively with a higher double-digit figures in the coming years

Dolly Mahayan May 31, 2018 8:53 AM


Chinese smartphone maker Gionee is preparing to take on competition in the smartphone category

Venkata Susmita Biswas Dec 7, 2017 8:55 AM


With this move, GBTL – Grasim aims to expand their business both pan-India as well as in global markets

exchange4media Staff Oct 12, 2017 11:48 AM


Plan B to handle all brand communication across ATL, BTL and digital

exchange4media Staff Jul 18, 2017 10:59 AM

Our users are our biggest brand ambassadors: Deepinder Goyal?blur=25

User reviews & ratings provide the necessary information that builds a sense of credibility. Our active engagement with users help us get valuable feedback, says the Co-founder & CEO of

Sonam Gulati Mar 4, 2014 8:48 AM

Fall in love every day: KV Sridhar?blur=25

A successful marriage requires falling in love many times, always with the same person. Unless agencies woo clients & brands' consumers, relationships do not last, says CCO, Leo Burnett India & Sub Continent

KV Sridhar Aug 6, 2013 8:00 AM

"BTL spend is a critical, non-negotiable part of marketing budgets"?blur=25

Super-specialisation is the key. In future, it will be all about what you can do best instead of spreading yourself too thin, says Vibgyor Brand Services’ CEO Ankur Kalra

Deepa Balasubramanian Aug 1, 2013 8:21 AM

Cocoberry to spend Rs 2 cr on BTL & OOH; calls for pitch?blur=25

Cocoberry, the flavoured frozen yogurt chain which is on the verge of completing two years of its operations, has called for an activation pitch.

Preeti Hoon Jan 3, 2011 5:10 PM

SAIL's 360 degree advertising account for FPO up for grabs?blur=25

The Steel Authority of India (SAIL) has invited proposals from advertising agencies under the ‘two-bid’ system to manage and undertake the campaign for its Further Public Offer (FPO). The FPO is for the domestic market while the company wants to advertise offer for sale of its shares held by the Government of India.

Preeti Hoon Dec 22, 2010 7:33 AM