Dainik Jagran, Hindustan Times and Mint have emerged as the toppers in the Hindi Newspapers, English Newspapers and English Business Newspapers, category, respectively, in the latest Pitch Media BrandOmeter study. The study is based on the perception of media planners/ buyers about media brands in India, and how they evaluate media brands based on six different parameters – Media Delivery, Professionalism, Innovation, Servicing Ability, Sales Team’s Knowledge, and Relationship.
O-Zone, India’s leading Wi-Fi service provider has joined hands with T-Series, India’s largest entertainment and production house for an exclusive content tie-up across all O-Zone Wi-Fi hotspots pan India. The tie-up will enable customers to be able to view exclusive HQ promos of the forthcoming T-Series movies around 30 days before the launch of the movie - at the O-Zone Wi-Fi hotspots. T-series currently has rights to almost 70 per cent of the movies produced in Bollywood and when clubbed with O-Zone’s Wi-Fi hotspots across Delhi, Mumbai, Pune, Agra, Udaipur, Jaipur, Cochin, Bhubaneshwar, Allahbad and Bangalore will simply be an unmatched experience for the customers.
Maruti Suzuki India Limited has won the prestigious MMA Asia Pacific and the Global awards for its digital campaign –‘Sports Sponsorship goes mobile.’ The Awards are given to companies for the best use of mobile media for branding purposes, both in the Asia Pacific region and globally. The award ceremony was held at Los Angeles, USA, last week. This is the first time that any Indian company has been chosen for these prestigious awards at a global level.
Avinash Kaul has joined Times Television Network as Chief Executive Officer of Zoom Entertainment Network Limited. Prior to this, for a brief period, Kaul was the CEO of SaharaOne where he headed three channels - SaharaOne, Filmy and Firangi. Kaul has 12 years of experience in the television business and has worked with channels such as SaharaOne and NDTV Media.
ESPN-STAR Sports (ESS) has appointed Aloke Malik as Managing Director of its India operations for ESPN Software India (ESI). Malik will head the management of ESI, which oversees the distribution, sales and marketing of its multi-media brands. He joins ESI from Idea Cellular.
J Shekar, Business Head of Zee Kannada, has put in his papers. He has been with Zee Entertainment Enterprises Ltd for more than a decade. It is not known where Shekar is headed next, but he will continue to operate in the same space. He is currently serving his notice period and will be with Zee till the end of January 2011.
India’s noted FM radio station, 94.3 My Fm is celebrating the month of November as the Passion month. In sync with its proposition Jiyo Dil Se, the radio channel has introduced a series called ‘My City My Passion’, which is aired in the morning from 7 am to 11 am during the Salaam City show and in the evening from 5 pm to 9 pm during the Happy Evening drive.
ESPN STAR Sports (ESS) has appointed Aloke Malik as the Managing Director of its India operations, ESPN Software India (ESI). He joins ESI from Idea Cellular where he was the Chief Operating Officer of the company’s East Operations. Having worked with leading local and multi-national companies such as ITC Limited, Pepsi, Reliance Retail, Madura Garments and Idea Cellular across India, Aloke brings over 23 years of rich industry experience in general management, marketing, sales and distribution across a wide range of industries and consumer groups and has worked in diverse international markets such as Russia and Bangladesh.
The Airports Authority of India (AAI) has invited bids under the ‘two-packet’ system offering exclusive ad rights at the Coimbatore Airport. The contract will be awarded for a period of five years to display advertisements on glow signs, hoardings and traffic directional poles.
Hindustan Times and Hindustan from the HT Media Ltd stable are jointly organising the six-day long Printworks seminar – ‘The Newspaper Expo’. Being held in Delhi from November 22-27, 2010, the aim of this seminar is to make newspaper advertising easy and to provide advertising solutions to marketers.
Colors’ show ‘Bigg Boss’ has got some relief as the Bombay High Court has postponed to December 3, 2010 the hearing in the case of I&B Ministry’s order to air the reality show between 11 pm and 5 am. ‘Bigg Boss’ will continue to air in its usual time of 9 pm till further proceedings take place.
Riding on a diverse portfolio of clients, Webchutney looks to capitalise on the increasing importance of the digital medium and leverage it for its new and existing clients effectively. Siddharth Rao, CEO and Co-founder, Webchutney, shares the agency’s growth plans, its clients and more with exchange4media…
Hindi weekly newspaper Chauthi Dunia has strengthened its foothold in Uttar Pradesh/ Uttarakhand with the launch of its hyper local edition in these two states on November 22, 2010. The edition consists of 20 pages, including 4-8 pages for local news and is priced at Rs 5.
Star Plus lined up a day-long marathon of some of its milestone shows such as ‘Kyunki Saas Bhi Kabhi Bahu Thi’, ‘Kasauti Zindagi Ki’, ‘Nach Baliye’ and ‘Baa, Bahu Aur Baby’ on the occasion of World TV Day on November 21, 2010.
The post-recession period has seen quite a few innovations in advertising in dailies in the country. It was in June this year that Mid-Day had come up with special editions with 3D ads, and thereon the concept caught on among newspapers. Given the huge investments and the not-so-easily-feasible execution of this concept on ground, how beneficial are these 3D innovations? exchange4media finds out.