Date-wise News
Vandana Pant joins Delhi Press as GM, Brand Marketing

Vandana Pant has joined Delhi Press as Head of Brand and GM - Brand Marketing. She took charge from December 14, 2010. At Delhi Press, she will be reporting to Anant Nath and Amit Bhatia. Prior to this, Pant was with Amar Ujala.

Nitin Pandey Jan 5, 2011 2:06 PM

LG Ad India beefs up senior level management

LG Ad has been strengthening its team every month. Apart from adding people at the mid-management level, across divisions, it has recently added two senior people to the team. Samir Datar joins as General Manager – Client Servicing, while Rajat Mukherjee has joined as Creative Director.

exchange4media Staff Jan 5, 2011 8:00 AM

Young Achievers’ Awards 2011 calls for entries

The Young Achievers’ Awards, held under the aegis of the Ad Club Bombay, is ready with the third edition. Entries are now open and the deadline for receiving entries is January 18, 2011.

exchange4media Staff Jan 5, 2011 7:59 AM

MRUC appoints Shaswati Saradar as Director General

Media Research User’s Council (MRUC) has appointed Shaswati Saradar as Director General, who took charge on January 3, 2011.

Noor Fathima Warsia Jan 5, 2011 7:57 AM

Vizeum wins media duties of TTK Healthcare

Aegis Media’s Vizeum is continuing its new business wins run by opening the New Year with the media AOR of TTK Healthcare Limited.

exchange4media Staff Jan 5, 2011 7:56 AM

CVL Srinivas appointed MD, LiquidThread APAC & Chairman, Starcom MediaVest Group, India; SMG to appoint India CEO soon

CVL Srinivas is headed to Starcom MediaVest Group. He has been appointed MD, LiquidThread APAC & Chairman, Starcom MediaVest Group, India. It is understood that the Group is in the process of appointing an India CEO.

Noor Fathima Warsia Jan 5, 2011 7:55 AM

Face2Face: EventKraft partners STAR India for ‘Aap Ki Kachehri’

EventKraft has partnered with STAR India for ‘Aap Ki Kachehri, Aap Ke Dwaar’, a nationwide campaign that invites members of the public to come and voice their real-life issues in order to get constructive resolution for the same, in their own city.

Deepika Bhardwaj Jan 5, 2011 7:52 AM

Ad Review: Guiding young minds the Birla Sun Life & Career Launcher way

Birla Sun Life’s new ad focuses on the newly launched website www.NotJobsButPassion.com, which is the outcome of Birla Sun Life Insurance and Career Launcher joining hands.

Shubhangi Mehta Jan 5, 2011 7:50 AM

Lokmat Group plans IPO to fund expansions

Lokmat Media Ltd, publisher of Marathi daily Lokmat, is all set to enter the capital market. The company has filed draft papers for an initial public offering (IPO) of 13,829,064 equity shares of Rs 10 each.

exchange4media Staff Jan 5, 2011 7:48 AM

Sakal Pune loses colour for a day

Marathi daily Sakal is set to go all-colour in Pune from January 5, 2011 onwards. To create curiosity among its readers, the newspaper came out entirely in monochromes on January 4, 2010.

exchange4media Staff Jan 5, 2011 7:47 AM

Sensation may provide short term viewership, but erodes brand credibility: QW Naqvi, News Director, Aaj Tak

Aaj Tak, which completed 10 years on December 31, 2010, has faced several challenges and overcame them. News Director QW Naqvi charts out the news channel’s decade-long journey.

Nitin Pandey Jan 5, 2011 7:45 AM

Tricks of the re-branding trade at Pitch Marketing Academy on Jan 12

Top Indian CMOs will share their re-branding strategies at the second edition of the Pitch Marketing Academy workshop, to be held in Delhi on Wednesday, January 12, 2011. The workshop is presented by Dainik Jagran.

exchange4media Staff Jan 5, 2011 7:44 AM

Indian Overseas Bank hunts for advertising partners to bank on

The Indian Overseas Bank (IOB) has sent out invites to agencies for empanelment to undertake its publicity and promotions related activities. The pitch will be held in two stages.

Preeti Hoon Jan 5, 2011 7:42 AM

Rewind 2010: The 25 most viewed ads of 2010

exchange4media Group, in association with AdEx India, a division of TAM Media Research, brings the 25 most viewed ads of 2010 as part of the ‘Rewind 2010’ special coverage. The data is for the period January-November 2010.

exchange4media Staff Jan 5, 2011 7:41 AM

Rewind 2010: 10 out of 10 – The 10 best TV ads of 2010

The year 2010 saw Indian creative minds showcase a bewildering array of work that endured and stood out among the plethora of ads. exchange4media presents the 10 best TV ads of 2010 as part of the Rewind 2010 special coverage.

Tasneem Limbdiwala Jan 5, 2011 7:40 AM

Rewind 2010: Trevor Beattie on the ‘New Normal’, open brief & Pat Burns in India

Trevor Beattie, Founding Partner, BMB, speaks about the ‘New Normal’, agency-client relationship, and Pat Burns as Creative Head at BMB Madison in an exclusive interview as part of exchange4media’s Rewind 2010 special.

Noor Fathima Warsia Jan 5, 2011 7:36 AM

Reality Check: So you think you can ‘dance’ to the TRP tune?

Can dance reality shows make the TRPs dance to their beats? What makes for a ‘most-watched’ dance reality show? exchange4media finds out…

Fatema Rajkotwala Jan 5, 2011 7:31 AM