Soon after they brought ad:tech to India, Networkplay has now partnered with Dynamic Video, a leading New York based rich media dynamic creative solution provider. According to the newly signed pact, the ad network will distribute Dynamic Video’s creative solutions to its Indian and Middle Eastern advertisers and agency customer base.
Home and interior magazine Vanitha Veedu, a variant of Malyalam language magazine Vanitha, after an exhibition on home and interiors is all set to come up with an annual issue for the month of December. Titled as ‘Home A to Z’ the annual issue will be carrying 200 pages in all.
The Times of India and Petrotech have launched an initiative ‘Let’s Walk: Petrotech Walkathon 2010’ which seeks to awaken the masses towards better use of fuel. It will encourage the society to take efforts towards a better lifestyle, health and environment.
Mini Mid Day, a supplement in October 21 issue of Mid Day has struck an innovation in Mumbai to deliver a high impact result for its client MCHI. The innovation saw the mini version of the newspaper, reduced to half its size, to communicate about the MCHI property exhibition 2010.
Radio Mirchi recently announced some changes in the team structure in Hyderabad and Mumbai. As part of the restructuring, GG Jayanta is now the Regional Manager Marketing, South; Vikram Ahuja has been appointed as Cluster Head, Hyderabad and Indira Rangarajan has been promoted as the Regional Programming Head (West and South).
The Uttar Pradesh State Road Transport Corporation (UPSRTC), a UP Government undertaking, with a fleet of over 8000 ordinary, premium and air-conditioned buses and 243 bus stations across the state, has invited expressions of interest (EoIs) from advertising agencies for empanelment.
ABD flagship brand, Officer's Choice, is the 2nd largest brand in the prestige whisky segment in India. The brand is now positioned with a baseline ‘Jagaiye apne andar ka officer’. The new campaign enumerates the needs and aspirations of a common man, to constantly do well and make the right choices in life. exchange4media looks into the journey so far…
At the beginning of the week when I was working on a story on the potential regional market for India Today Group as they had established a SBU (Special Business unit) for a greater focus on regional markets, I interacted with the media planners. There was no surprise, they were all very optimistic about the speculative regional foray of ITG group and unanimously agreed that for any media group- going regional is natural way forward.
Starcom MediaVest Group’s Andrew Swinand spoke to exchange4media about the need of simplifying the business for the clients and the power of human network in the media. According to him, if the simplest responses could be tapped in to- the complex media world would become far more accessible for us.