Aniruddha Banerjee has put in his papers at Publicis Ambience as Chairman. Nakul Chopra, CEO-South Asia, Publicis, has confirmed the movement. Chopra further said that he would now directly take charge of Banerjee’s role “until we have achieved certain targets that we have set for ourselves”.
Following the order issued by the Ministry of Information and Broadcasting (MIB directing Hindi general entertainment channels Colors and Imagine to move their shows ‘Bigg Boss’ and ‘Rakhi Ka Insaaf’, respectively, to a later time band on the ground that the shows were identified as ‘adult’ content, Colors approached and acquired a stay order from the Bombay High Court.
The Apna Ghar Unit No. 7 CHSL (Shanti Sadan and Shiv Sadan Buildings), Mumbai, has invited tenders from OOH agencies for installation of four illuminated hoardings to display commercial advertisements. The contract shall be awarded for a period of five years.
As the last vote gets cast in Bihar on November 20th there is only one question on everyone’s mind, will Chief Minister Nitish Kumar retain his supremacy or will he have to make way for Lalu Prasad Yadav for a grand comeback? CNN-IBN in partnership with The Week present an exhaustive Post Poll Survey that will look to answer this question through a rigorous statewide post poll study conducted by the Centre for Study of Developing Societies (CSDS) after each of the six phases of polling. The poll will bring deeper insights into the real story of what the people of the Bihar have to say. The findings of the poll will be telecast on CNN-IBN on November 20, 2010 after the polling ends in Bihar. The detailed post poll survey findings can also be read in the next issue of The Week that hits stands on November 26, 2010.
At an informative and critically examined seminar, ‘FMCG Forum 2010: The Game Changers’, organized by CII, a thorough presentation and debate substantiated with facts and figures was undertaken. The central theme as spelt out by Kannan Sitaram, Conference Chairman and Former COO, Dabur India Ltd, in his welcome address was the position of FMCG industry in 2020. In his opinion standing at 130 Crore today it is all set to grow in another 10 years by 4 to 5 times to a strong 6000 Crore level.
Pioneer Publicity has won the advertising rights for the Chandigarh railway station for a period of three years. The ad rights, won through the tender process, cover the station and its circulating area. These rights were earlier handled by Selvel Media Services.
The District Water and Sanitation Mission, Ramgarh (Chhattisgarh) has invited proposals from ad agencies and NGOs for outdoor publicity, promotions and canvassing of the Water Quality Preservation and Monitoring programme and Total Sanitation Campaign (Sampurna Swachhata Abhiyaan).
The organisers of Cannes Lions have announced that the event would be changing its strapline from ‘The International Advertising Festival’ to ‘The International Festival of Creativity’. The move reflects the transformation of Cannes Lions over the last few years from being a celebration of creative excellence in advertising to now reflecting creative excellence in all forms of communication.
After surpassing the 200-million customer base mark, Bharti airtel on Thursday unveiled a new global identity to be applicable in 19 countries across Asia and Africa where the brand has its operations currently. Sunil Bharti Mittal, Chairman and Managing Director, Bharti airtel; Sanjay Kapoor, CEO; and Mohit Beotra, Head, Brand and Media, announced the company’s growth plans…
MTV has been trying out quite a few experimentations over the years – be it in content, promotions or initiatives. The channel had even aired Hindi movies. But what has worked out really well for the channel is its foray into the social media space. In a chat with exchange4emedia, MTV Channel Head Aditya Swamy talks about the channel’s growth, failures and everything in between.
The Advertising Club of Bombay is gearing up for the big night of Effies 2010, which promises to be much bigger this time. In its tenth year, Effies 2010 has received 276 entries, which is almost double that of last year (148 entries in 2009) and has also introduced new categories numbering to 15 from seven last year.
Global recession has played its part in changing many rules of the advertising business as we know it. However, now as many markets are seeing growth once again, a sense of the new normal is setting in. In a coffee conversation with exchange4media, OMD’s Global CEO Mainardo de Nardis explained that the ‘new normal’ was in the right direction.
"Biggest learning I have is that if you can provide a product with an assured guarantee and which is a known brand at a value that is unmatched then everyone shops, regardless of which geography you belong to… All tiers have disposable incomes and they are hungry for good quality products but access to products was missing earlier. Today even the best of brands normally distribute their products to 30-50 cities. But India is all of 5000 cities and there are consumers in each of them. The reach of television surpasses the reach of any mall or retail chain one can think of."