Date-wise News

Sanjay Dua, Chief Operating Officer and Head, IBN Media Operations, has been assigned the mandate to lead Network18 News Media Network.

exchange4media Staff 14-January-2011

Broadcasters have supported the recommendation of MIB’s TRP Committee that periodicity of TRP announcement be made longer. They feel it will give channels more time to analyse their content.

Nitin Pandey 14-January-2011

As Radio Operations Head for Delhi, Sudha Sadanand will oversee all aspects related to programming, technical and promotions for Big FM and will report to Business Head Soumen G Choudhury.

exchange4media Staff 14-January-2011

Hello FM Network’s stations down south are all set to make Pongal a memorable one for its listeners with star-studded line-up of programmes.

exchange4media Staff 14-January-2011

Red FM is celebrating Makar Sankranti this year by encouraging Mumbaikars to join their favourite RJs in a kite flying competition – ‘Dheel De’.

exchange4media Staff 14-January-2011

In a strategic move to improve the revenue generation, India Talkies, India’s pan India based Hindi movie channel, has outsourced the Ad Sales to Guru Media.

exchange4media Staff 14-January-2011

STAR India, a wholly owned subsidiary of News Corporation and India’s leading media and entertainment company, today announced that it has expanded its partnership with Comcast, launching four channels into two additional U.S. markets, Washington, DC and the city of Philadelphia, PA. Prior to this, STAR channels were distributed by Comcast in multiple locations across the United States, including California, Georgia, Texas, Illinois, Florida and Washington State.

exchange4media Staff 14-January-2011

As the biggest clash in cricket is all set to grip cricket enthusiasts in India, CNN-IBN, IBN7 & IBN-Lokmat, for the first time on Indian Television brings a special series on the World Cup winning champions since 1975. Watch these champions as they relive their journeys to winning cricket’s biggest prize on ‘Idea Champions of the World’. This special series is starting from 15th January on CNN-IBN at 8:00PM, on IBN7 at 6:30PM and from 16th January on IBN-Lokmat at 1:30PM every weekend.

exchange4media Staff 14-January-2011

METAL Communications, the Mumbai headquartered integrated brand and marketing communications company, has won the creative duties for Zoom in its latest new business acquisition.

exchange4media Staff 14-January-2011

After two and a half years with Pickle, SAB is on a hunt for a new creative partner.

Shubhangi Mehta 14-January-2011

As the country celebrates Makar Sankranti and Pongal, radio stations have come up with innovative initiatives to bring the festivities live on air for their listeners. Read about all this and more news in our Radio Section…

exchange4media Staff 14-January-2011

Mukesh Gupta, MD, Graphisads and General Secretary, Delhi Outdoor Advertisers Association highlights some key issues that adversely affect the OOH industry in exchange4media’s Rewind 2010 special coverage.

Mukesh Gupta 14-January-2011

Max New York Life has been actively engaging the digital medium, but the essence and idea behind their approach is different. Anisha Motwani, Director and Chief Marketing Officer, Max New York Life Insurance shares how…

Preeti Hoon 14-January-2011

Commenting on the periodicity of ratings, Raviratan Arora, MD, Audience Measurement and Analytics (aMap) affirms that less frequent information can make the market inefficient and make media buying more error-prone.

Fatema Rajkotwala 14-January-2011

Annie Rickard, President, Posterscope Worldwide, charts out the factors that are favourable for growth of the OOH industry in India in exchange4media’s Rewind 2010 special coverage.

Annie Rickard 14-January-2011

The current ratings system is the biggest disservice that broadcasters have done to themselves. I don’t believe our rating system is universal; it is focussed around a few large pivots and the niche channels suffer as a consequence. The parameter of our rating system is based on the Chief Wage Earner who may not necessarily be the target audience. There is no language or genre preference. Our concepts of measurement in this country are limited. They need to be challenged. They need to expand into many more markets and recognise the size of the television industry.

exchange4media Staff 14-January-2011

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