Date-wise News

Havas and Percept have announced a Media Buying Joint Venture. As part of this partnership, Havas Media and Percept Media will form a new media buying entity called PH Media.

exchange4media Staff 21-October-2010

CNN-IBN, India’s No.1 English news channel presents yet another unique show – ‘The Last Word’. Hosted by India’s best interviewer Karan Thapar, who will play the role of media’s ombudsman in the show. ‘The Last Word’ is an attempt to scrutinise the role of Indian media in covering news events. The half hour show starts this Friday, 22 October at 10 pm with a repeat telecast every Saturday, at 11:30 am and 5:30 pm only on CNN-IBN.

exchange4media Staff 21-October-2010

Leo Burnett, which started its Chennai operation on October, 2009, has made the branch the South hub. As an incumbent agency for Uninor, Leo Burnett Chennai services the Uninor business in all the four Southern states. All the regional creative work for the telecom brand is done from Chennai for states like Kerala, Karnataka and Andhra Pradesh besides Tamil Nadu.

Judy Franko 21-October-2010

Out of the three big budget reality shows that were slated to launch in the month of October, MasterChef India was the last one to join the ratings race. ‘Bigg Boss 4’ was the first to go, followed by ‘Kaun Bangega Crorepati’. For media Planners, the opening 2.59 TVR is “decent”.

Khushboo Tanna 21-October-2010

GE Healthcare, a player in transformational medical technologies and services, is scouting for a creative partner. The company has plans to further build its brand in India. The pitch is Banaglore-based. There is no incumbent on the business at present.

Tasneem Limbdiwala 21-October-2010

Whether it was the return of the original host or Sony’s sudden turn of fate or the sheer time gap since it was last seen, ‘Kaun Banega Crorepati’ has emerged as the highest rated show amongst recently launched big-ticket properties with an opening TRP of 6.2 TVR. KBC allowed Sony to catapult to the number three spot without any support from movies or events.

Shikha 21-October-2010

Bank of India is currently reviewing its media duties. The tender was floated last month and the agency conversations with the client have now begun.

Pallavi Goorha Kashyup 21-October-2010

The Indian media and advertising industry is witnessing a trend of sorts with some large clients inviting ‘social media only’ pitches. Perhaps the age of specialisation is upon us more than we know, but is it the right approach to put social media in a silo? exchange4media finds out...

Preeti Hoon 21-October-2010

As Guest Editor for on October 20, 2010, Laura Desmond voiced her views on many developments pertaining to the industry. In this ‘Notes from the Guest Editor’s Desk’, she sites examples of companies such as Procter & Gamble and The Coca-Cola Company to elucidate that when ‘profit’ and ‘purpose’ need not be mutually exclusive.

Laura Desmond 21-October-2010

It was not business as usual at the exchange4media office on October 20, 2010, when Laura Desmond, Global CEO, Starcom MediaVest Group, spent the morning with the reporters and senior editors as the Guest Editor for, for the day. Her approach towards industry news and developments was sharp, firm and focussed, and her advice was forward looking.

Noor Fathima Warsia 21-October-2010