Masterchef opens with a 2.59 TVR
Out of the three big budget reality shows that were slated to launch in the month of October, MasterChef India was the last one to join the ratings race. ‘Bigg Boss 4’ was the first to go, followed by ‘Kaun Bangega Crorepati’. For media Planners, the opening 2.59 TVR is “decent”.
Three back-to-back reality shows have been launched in the past few weeks and MasterChef India was the last of the lot to go on-air. MasterChef was launched on the October 16, 2010 on Star Plus and is a weekend show. It is the Indian version of the famous show, MasterChef Australia.
According to TAM Media Research data, the first episode of MasterChef India got a rating of 2.59 TVR (C&S, 4+, HSM) and while it is lower than the first episode of ‘Bigg Boss’ (4.8 TVR) and ‘KBC’ (6.21 TVR), it has to be noted that all the three shows started on different days. Bigg Boss debuted on a Sunday in a three-hour episode, ‘Kaun Banega Crorepati’ was launched on a Monday as a regular one-hour show and MasterChef was on a Saturday, again as a regular one-hour show.
Hariharan Vishwanath, National Trading Director, MEC India, said that the opening ratings for MasterChef India have been good and the immediate challenge for the show is to keep the ratings above 2 TVR. He added that while ‘KBC’ and ‘Bigg Boss’ are formats that have been tried and tested, this is a new format and viewers will take time to get used to it.
He predicted that KBC will have an average rating of 3 to 3.5 TVR, Bigg Boss will have an average rating of 2 to 2.5, while MasterChef India will average at about 1.7 TVR.
However, P M Balakrishna, Vice President, Allied Media, said that although MasterChef India opened on lower numbers than the other two reality shows, the opening numbers are not bad. The expected numbers were a little higher but this was an international format show that was being aired for the first time while the formats of KBC and Bigg Boss are already known to the audience.
He added that the show has the potential to catch on and the numbers should pick up steadily. “I think that there will be a 20 to 30 per cent increase in the future ratings as the interest level of the audience might go up in the later episodes.”
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