Rishi Pratim Mukherjee, Co-founder & COO at ScoopWhoop Media, says data enables them to figure out what topics are trending on the search and social media

Nafisa Shaheen Oct 13, 2020 9:14 AM

The channel Dangal Kannada will be available to its viewers from September 30, 2020 across DTH and local cable networks

exchange4media Staff Sep 29, 2020 6:56 PM

Enterr10 Rangeela is a free to air channel and will go live on September 22, 2020  

exchange4media Staff Sep 22, 2020 5:21 PM

The 12th season is Co-powered by Vedantu and Tata Salt. The Associate Sponsors are IDFC FIRST Bank, LIC, Asian Paints, Ultratech Cement, QuickHeal, Sensodyne and Nissan. RBI is the Special Partner

exchange4media Staff Sep 21, 2020 6:24 PM

BBDO India has created a montage featuring 58 memorable characters from TV serials and shows

exchange4media Staff Sep 3, 2020 10:30 AM

Broadcasters marketing fresh content have increasingly relied on TV & digital to win back Hindi GEC audience as ambiguity about the efficiency of print, radio and OOH still remains

exchange4media Staff Jul 28, 2020 8:40 AM

The Telugu version of the blockbuster movie will be aired for the very first time on TV on Sunday July 26

exchange4media Staff Jul 23, 2020 11:42 AM

The findings show a significant increase in general news consumption with 65% of the respondents claiming to spend more time consuming news around the pandemic

exchange4media Staff Jul 22, 2020 1:39 PM

According to the report, in China and Argentina, news viewership has almost doubled in 2020 compared to 2019

exchange4media Staff May 28, 2020 8:24 AM

The media house has also organized 20 rooms in a five star hotel for those employees who don’t want to self-quarantine at home.

exchange4media Staff May 22, 2020 7:22 PM

The idea behind the campaign was to keep viewers engaged and give stars from the TV fraternity an opportunity to engage with their fans

exchange4media Staff May 20, 2020 5:34 PM

A panel of experts discussed 'Exciting Opportunities in Free to Air Television Space' as part of the webinar

exchange4media Staff May 19, 2020 8:56 AM

As per the report, Hindustan Unilever, Reckitt Benckiser and Government of India are among the top ten advertisers of this week

exchange4media Staff May 15, 2020 8:20 AM

Industry sources say the ‘relief’ comes as a double whammy as broadcasters delaying payment of fees will have to pay interest both to the bank for the PBG & to the public broadcaster

Tasmayee Laha Roy May 14, 2020 9:20 AM

The Network is asking viewers to make short videos – these videos can pertain to dancing, singing, acting, poetry, mimicry, the Network’s will then select the best videos and will take them on air

exchange4media Staff Apr 29, 2020 7:18 PM

As part of the unique engagement via missed calls, ABP News also received 3.13 lakh calls in a day for a single episode of the show

exchange4media Staff Apr 28, 2020 2:53 PM

Guest Column: Kartik Mahadev, Business Head, Premium Channels, ZEEL, writes why broadcaster's commitment to 'Curate, Engage and Entertain' will propel both broadcast & digital

Kartik Mahadev Apr 23, 2020 8:16 AM

The television company has sworn against trimming employees' salaries even at the cost of incurring losses

exchange4media Staff Apr 14, 2020 3:27 PM

Starting April 13, 2020, the show will be aired at 6 PM and 10: 30 PM daily

exchange4media Staff Apr 13, 2020 3:23 PM

Avinash Kaul, CEO – Television News, Network18, spoke to exchange4media about the programming strategy, keeping the news flow going with the staggered workforce, the advertising scenario and more

Tasmayee Laha Roy Apr 7, 2020 8:10 AM