According to media reports, producer Asit Kumarr Modi is trying hard to make him stay

exchange4media Staff May 17, 2022 4:22 PM

News Nation?blur=25

Based on astrological predictions of the day, the 40-min show will be hosted by astrologist and spiritual Guru Pawan Sinha

exchange4media Staff May 17, 2022 2:34 PM


The total number of registered MSOs has increased to 1,763 as of March 21, 2022, from 1, 750 on December 30, 2021

exchange4media Staff Mar 22, 2022 8:58 AM


The report also stated that the growth in Pay TV, Free TV & Connected TV shows that overall TV connections will keep growing at a pace of over 5% per year to cross 67% of Indian households by 2025

exchange4media Staff Mar 22, 2022 8:36 AM

LS Krishnan?blur=25

Krishnan, Whisper Media CEO and Director in India, outlines that the biggest challenge right now is to get more marketers to realise the value of ICA in advertising

Mansi Sharma Mar 9, 2022 8:36 AM

Vivo IPL?blur=25

The second article in the PowerPlay Series discusses how IPL has empowered brands in their pursuit to become unicorns, as we approach the 15th season of India’s favourite mega event

exchange4media Staff Jan 27, 2022 7:21 PM

NXT Digital?blur=25

The company says the move will accelerate its planned expansion across the digital ecosystem

exchange4media Staff Jan 15, 2022 7:47 AM


According to the TRAI report, the total pay active subscriber base of private DTH operators has decreased by 1.4% to 68.89 million in September 2021 from 69.86 million in June 2021

exchange4media Staff Jan 11, 2022 4:02 PM


TV will continue to be the popular medium for all category of brands, and the sector is expected to see double-digit growth in AdEx in 2022, share experts

Sonam Saini Jan 11, 2022 9:09 AM


The regulator has communicated to the broadcasters that it is willing to look into their concerns provided they withdraw the case in the Supreme Court, says a source in the industry

Javed Farooqui Jan 10, 2022 9:01 AM

Zee Bispoke?blur=25

The movie marathon will include titles such as Tere Jaisa Yaar Kahan, Challenge, Mera Watan, Maa Tujhe Salam& Pawan Raja

exchange4media Staff Jan 5, 2022 6:57 PM

Trends 2022?blur=25

Despite the content multiverse, the traditional media is going to stay the dominant source of entertainment

Archana Khatri Das Jan 5, 2022 9:34 AM

Zee Sony?blur=25

Experts suggest the overlapping can be a game-changer for both the networks and the industry as advertisers can achieve high GRPs in a cost-efficient manner through 'combo-deals'

Sonam Saini Dec 27, 2021 9:39 AM


The channel has 41 out of the Top 50 IMBD rated movies in Malayalam in its library

exchange4media Staff Dec 22, 2021 5:42 PM


Experts believe that print, radio, and outdoor are also expected to recover some lost ground due to aggressive spending by advertisers across categories

Javed Farooqui Dec 22, 2021 8:58 AM


As per the BARC THINK Report, TV ad volumes stood at 156 mn seconds, 3% higher than 2020 and 31% higher than 2019

exchange4media Staff Dec 20, 2021 5:07 PM

Arjun Mohan?blur=25

e4m Conclave: upGrad CEO emphasised that TV can’t reach a certain niche population despite having a wider reach

exchange4media Staff Dec 14, 2021 8:48 AM

Tata Sky?blur=25

This one-of-a-kind service will offer a variety of romantic content across Hollywood, Bollywood and Television

exchange4media Staff Dec 3, 2021 3:04 PM


The campaign acknowledges the growing influence of other gadgets in users’ life for consuming content. However, 765 M people still spend an incomparable 903 B mins watching TV every week

exchange4media Staff Nov 22, 2021 3:43 PM