Essar Hypermart, India’s first steel retail chain, has signed Ignitee Digital Solutions as its official online creative and media agency. Ignitee will be working towards developing an engaging and sustained presence for the brand using the online medium.
AdEx pointers show that in the insurance Sector, Life Insurance seems to have taken up the bulk of the Print advertising space by contributing about 73 per cent of it. Moreover this sector of the whole insurance pie has witnessed at 64 per cent increase over last year, in print advertising. LIC has topped the figures as number one advertiser and the South Zone has seen maximum Life Insurance Advertising in its publications.
In its commitment to celebrate and reward creative excellence, Clio Healthcare Awards has announced the shortlisted entries to be honoured at its annual extravaganza scheduled for November 12, 2010. This is the first year of the award going ‘international’, and Indian agencies have secured eight spots in the shortlist.
N P Singh has been with Multi Screen Media (MSM) for over 11 years now. Working across various functions, to now being the COO, he has seen many ups and downs of the company. While Singh has faced some tough questions in the recent past, he is all smiles now with flagship channel Sony Entertainment Television taking some positive strides. In a conversation with exchange4media, he elaborates further...
For a fraction of a second, it was difficult to believe when ITC announced it would part ways with the Lintas Media Group. But then I recalled, it was the same feeling when Coca-Cola India parted ways with Madison Media or L’Oreal broke off from Lodestar UM, or even Colgate moving away from TME, whatever may be the real reasons for that. Even as we have another couple of months left in the year, 2010 has seen some big changes. Old equations have changed, decade-old relationships have broken and I wonder, if it is years such as these that redefine our business.