With much euphoria, the team representing India at AdAsia in 2007 announced AdAsia would be back for the third time to be hosted in India in 2011. The Organising Committee led by Mudra’s Madhukar Kamath, with the backing of Advisory Board chaired by Mahindra & Mahindra’s Anand Mahindra, has the show rolling. Much ground has to be covered by November 2011, when AdAsia would be hosted in New Delhi – the OC speaks on plans ahead.
TI Cycles of India has signed up their media arrangement with Aegis Media’s Vizeum India. Industry sources peg the value of business at Rs 20 crore. The business moves from Mindshare. It may be recalled, Vizeum had earlier this year won the media duties of BSA Motors, a division of TI Cycles.
The world looks almost eerie when you look at it as a graph of Facebook relationships. The map is the brainchild of Facebook intern Paul Butler, who wanted to measure the geography of friendships and see how political and geographical boundaries affect friendships.
Indian software development company Loginworks has announced the mobile version of their software, TaskTrek. The software is meant to aid in internal office communications, and the mobile version, which will be available shortly, is meant to improve this functionality.
Email marketing firm Epsilon has announced new clients and doubled its client base in 2010. Asia Head Adrian Hoon talks about how Internet usage in India is poised to grow, and as email is the most popular activity for users, email marketing should be a top priority for marketers.
Reliance Communications has announced the rollout of its 3G service in four cities by March 2011, while the other circles will catch up over the course of next year. This is part of a bigger project by Reliance – Vision 2015 – which is aimed at connecting India wirelessly by 2015.
The two-day workshop on ‘Comparative Perspective on Media Regulation and Society’ got underway in Delhi on December 14, 2010. The first day of the workshop explored international and comparative perspectives on media regulation as it affects current debates and future role of information in society.
The National Institute of Food Technology Entrepreneurship and Management (IFTEM) is on the lookout for media agencies for empanelment, according to reliable sources. Sources also divulged that the chosen empanelled agencies would handle media campaigns of NIFTEM in the print and electronic media.
Having entered the e-commerce space a few years ago, direct selling FMCG company Amway is now aggressively looking at making its presence felt in the online space and is on a hunt for a digital agency. Sources revealed that the brand was looking to execute its digital plans with the new agency in early 2011.
With a little over 24 hours to go for the crowning of the impact Person of the Year 2010, the anticipation in the industry is quite palpable to know who the winner this year is. And it is a formidable list to choose from: Sam Balsara (Madison World), Ravi Dhariwal (BCCL), Arnab Goswami (Times Now), Sanjay Gupta (Jagran), Aroon Purie (India/ TV Today), Vikram Sakhuja (GroupM), Ronnie Screwvala (UTV), Uday Shankar (STAR India), Man Jit Singh (MSM/ Sony), and Rajiv Verma (HT Media). The impact Person of the Year 2010 is presented by Jagran.