Email marketing the most likely to grow: Adrian Hoon, Epsilon
Email marketing firm Epsilon has announced new clients and doubled its client base in 2010. Asia Head Adrian Hoon talks about how Internet usage in India is poised to grow, and as email is the most popular activity for users, email marketing should be a top priority for marketers.
Marketing services firm Epsilon has announced seven new email marketing clients in India, covering finance, travel and retail groups, including Shoppers Stop, MakeMyTrip.com and FashionAndYou.com.
Adrian Hoon, Vice-President, Epsilon Asia, said, “The year 2010 marks an important milestone for Epsilon in India; bearing testimony to our expertise of integrating people, process and technology to help leading Indian brands meet the evolving expectations of their customers, who are more empowered and selective about the information they want to receive and how they wish to engage with brands.”
Pearl Uppal, CEO, Fashion and You, said, “Epsilon not only gives us access to a world-class robust email marketing technology with the efficiency to automate, customise and deliver personalised messages aligned with the individual preferences of our customers, but they also help us monitor and optimise our email campaigns to ensure our customers are engaged with relevant messaging at the right time in the right channel.”
India is the third largest Internet market in Asia, and with new focus on improving broadband access across all tiers and the much delayed launch of 3G services in the country, the online consumer market is poised to grow at a tremendous rate as well. Hoon said, “India’s online consumer market is experiencing remarkable growth – up 33 per cent, with 2.5 million more online shoppers from last year, representing over one-fifth of the Internet population.”
Epsilon is a leading marketing services company, offering data-driven, multi-channel marketing solutions to leverage consumer insight and help brands deepen their relationships with customers. Services include strategic consulting, acquisition and customer database technologies, email marketing and analytic services, predictive modeling, loyalty management, and direct and digital agency services.
According to a recent study by the Internet & Mobile Association of India (IAMAI), email was one of the most common online activities of Internet users in India, “offering companies an effective channel for communicating with the steadily growing population of online savvy consumers”, Hoon said.
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