email-marketing

Stand out in those crowded inboxes this Diwali: Nikhil Arora, GoDaddy India

Managing Director & Vice-President, GoDaddy India shares email campaign techniques to help brands up their email marketing game

Nikhil Arora 09-November-2018

Guest Column: E-mail marketing is the best form of targeted marketing,Vaibhav Srivastava, EIG.

A smart business campaign with targeted email marketing leads to better reach, which can lead to an increased customer interactions and ultimately increased ROI

Vaibhav Srivastava 30-November-2017

Guest Column: Targeted email delivery has 4X higher ROI than social media, direct mail and paid search: Manjunatha K G, Founder & CEO, Kenscio Digital Marketing

Manjunatha explains why email hygiene and validation are critical for email marketing

exchange4media Staff 27-May-2017

Guest Column: 10 tips for a successful email marketing campaign: Kunal Tomar

What’s keeping email alive and kicking is its ability to adapt, improvise and innovate along with the changing digital landscape but the biggest challenge for email marketing today is inbox placement writes Kunal Tomar, Head of Sales, Experian India

Kunal Tomar 14-March-2016

Guest Column: How email marketing can work wonders for e-commerce: Kunal Tomar

With every brand screaming sale or a discount, it is essential for ecommerce websites to build a personal relationship with the brand, says Experian India’s Kunal Tomar

Kunal Tomar 12-September-2015

Multi-channel communication is the future of e-mail marketing: Kalpit Jain

Kalpit Jain, COO of Netcore, shares his thoughts on the relevance of e-mail marketing and how it could evolve in the days to come

Abhinna Shreshtha 24-March-2015

Guest Column: Email Marketing - the rise of the Phoenix

Far from fading into oblivion with the advent of smartphones & tablets, buoyed by these devices, email marketing continues to be a leading direct channel for personal & marketing communications, says ITC Infotech's Shivani Kapoor

Shivani Kapoor 03-July-2014

Is email marketing steadily being displaced to oblivion?

Email marketing is considered to be an ineffective approach to reach consumers. Will there be a change in the marketer’s approach & consumer’s perception?

Abhinav Trivedi 19-March-2013

Guest Column: The impending digital marketing storm

In an ‘always on’ world, marketers will be challenged to keep their message crisp and build trust for their brands, says Girish Nair of netCORE Solutions

Girish Nair 15-March-2013

Email marketing going the mobile way?

comScore reports a 19 per cent shift away from email on the web, but email marketing firms say that this represents a shift to mobile… e4m finds out.

Gopal Sathe 11-March-2011

Emails most cost effective way to reach consumers

Email marketing though still nascent in India is gaining ground. Industry experts feel that emails are a good tool for consumer retention and one-on-one dialogue for select data base.

Anisha Singhi 01-March-2011

Email, SMS still most used client engagement platforms

A survey by email marketing firm Octane Marketing reveals that 72 per cent of the respondents plan to increase their online spends by over 10 per cent in 2011.

exchange4media Staff 19-February-2011

Email marketing: Stigma of spam still serious

Email marketing is both one of the newer and also one of the longest running forms of digital marketing. Marketers need to effectively leverage the medium, instead of being seen as just spam.

Gopal Sathe 27-January-2011

Email marketing the most likely to grow: Adrian Hoon, Epsilon

Email marketing firm Epsilon has announced new clients and doubled its client base in 2010. Asia Head Adrian Hoon talks about how Internet usage in India is poised to grow, and as email is the most popular activity for users, email marketing should be a top priority for marketers.

exchange4media Staff 15-December-2010