The tool is powering communication for brands by improving their experience with order-related updates and resulting in more tracking-page visits versus SMS notifications

Tasmayee Laha Roy Sep 17, 2019 8:24 AM

The campaign aims to support PM Modi’s vision to boost domestic tourism

exchange4media Staff Aug 27, 2019 4:43 PM

In his 18 years of experience, Suresh has been associated with companies like Capillary Tech, Pizza Hut and Unilever

exchange4media Staff Aug 13, 2019 1:54 PM

Data from chatbots can be analysed by marketers to understand customer preferences and profiles, and services or products can be personalised accordingly

Shikha Paliwal Aug 8, 2019 8:16 AM

MMTBlack will be an invite-only programme of MakeMyTrip wherein members get to store unlimited money in MyCash wallet

exchange4media Staff May 28, 2019 2:32 PM

Due to the ongoing Indian Premier League, online travel brands saw 20% growth in sales this year whereas hotel bookings saw an approximate 15% rise in their bookings during match days

Shweta Raaj Singh May 9, 2019 9:01 AM

The ads have been picked up on the basis of their YouTube viewership

Dolly Mahayan May 2, 2019 8:33 AM

Magow, Co-founder & CEO India, MakeMy Trip, spoke on the topic, ‘CEO’s Take: The Art & Science of Marketing’

Noel Dsouza Apr 27, 2019 9:30 AM

The Pitch CMO Summit Delhi 2019 will be held at The Leela Ambience, Gurugram on Friday, April 26, 2019

exchange4media Staff Apr 18, 2019 8:31 AM

The campaign delivers message of reliability and perks of booking hotels online over all other means of travel booking

exchange4media Staff Mar 26, 2019 3:45 PM

Campaign aims to reach out to consumers with international travel features—‘MMT 24x7 Hotline for International flights and hotels’ & ‘international hotels preferred for Indians’

exchange4media Staff Feb 4, 2019 5:57 PM

From Myntra to MakeMyTrip, here are some ads that have managed to create noise with their festive communication.

Misbaah Mansuri Oct 11, 2018 8:31 AM

The campaign lists out the wide range of travel gift cards that one can choose for their loved ones this festive season

exchange4media Staff Oct 9, 2018 3:06 PM

Prakash joined PepsiCo in 1998 in India, and since then has held various positions across marketing and franchise functions in the company both in India and abroad

exchange4media Staff Sep 22, 2018 8:54 AM

Your weekly news roundup, a summary of some of the stories to keep an eye on

exchange4media Staff Sep 22, 2018 8:52 AM

Nishant Kashikar, Country Manager, India & Gulf, Tourism Australia, on the media executions being used for the recent campaign and the growth of digital in their marketing spends

Misbaah Mansuri Sep 4, 2018 8:55 AM

MakeMyTrip will launch a 360-degree online campaign on its platforms, external websites and social media to promote Indonesia.

exchange4media Staff Aug 23, 2018 12:23 PM

As actor Ranveer Singh celebrates his 33rd birthday today, we take a look at his brand appeal

Madhuwanti Saha Jul 6, 2018 8:54 AM

Gupta, as the new Chief Executive Officer will be responsible for leading the Food Delivery Business of Zomato

exchange4media Staff Jul 4, 2018 1:23 PM

In the third part of our series on the people behind the most talked about ads of IPL 11, we caught up with Hemant Misra, Brand Strategy Consultant to Publicis, who created the MakeMyTrip campaigns featuring Alia Bhatt and Ranveer Singh

Neeta Nair May 3, 2018 8:56 AM