Paul Davies, Senior VP Asia-Pacific Epsilon, and Ashish Sinha, SVP Epsilon India, talk about the company’s plans post acquisition by Publicis Groupe, future of digital marketing in India and more

Priyaankaa Mathur 26-April-2019

Epsilon runs loyalty programs and email marketing and collects data including transactions, location and web activity

exchange4media Staff 15-April-2019

Epsilon has released the commissioned study ‘Marketing in India is personal, not just business’ conducted by Forrester Consulting

exchange4media Staff 23-November-2018

John Immesoete talks about the changing role of CCOs in the digital era, new agency models and more

Venkata Susmita Biswas 20-July-2018

Millennials might be the best understood generation ever. It's up to marketers to decide whether they continue to hope for success using superficial data, or gather the courage to dive deep into real data and insights, to understand Millennials as individuals and reach them with personalized experiences

Ganga Ganapathi 06-February-2018

With the first month of 2018 coming to an end, brands present in south India talk about the road map for the remaining year

Akshata R Murthy 05-February-2018

Is individual online data key to improving the customer experience?Answering that and enumerating five steps that would unlock the power of individual online data is Prabhu Kannan, Vice President Marketing Technology at Epsilon.

Prabhu Kannan 06-January-2018

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

Akshata R Murthy 24-November-2017

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

Ronald Menezes 11-October-2017

As marketing moves away from mass, push-based messaging towards more personalised communication with consumers, the power and potential of data-driven marketing is clear

Stackey Hawes 03-July-2017

He was previously Managing Director at AIG Data Solutions. He will lead the service delivery team, and work closely in launching, growing and developing Epsilon’s Bengaluru Delivery Center

exchange4media Staff 19-September-2015

Email marketing firm Epsilon has announced new clients and doubled its client base in 2010. Asia Head Adrian Hoon talks about how Internet usage in India is poised to grow, and as email is the most popular activity for users, email marketing should be a top priority for marketers.

exchange4media Staff 15-December-2010