Employees’ State Insurance Corporation (ESIC) has invited applications from full service ad agencies for empanelment. The empanelled agencies will be responsible for creating and executing promotional activities for the Corporation’s headquarters in New Delhi and other field units located all over India.
Delhi Press has announced contests for its women-centric publication ‘Grihshobha’ and kids’ magazine ‘Champak’. While for ‘Grihshobha’ readers, the group has introduced Quick Knit Contest, the Creative Child Contest is underway for readers of ‘Champak’.
Interestingly, Manish Mailk, General Manager, Gaming, Hungama Digital Media Entertainment Ltd. informed India is a ‘mobile driven nation’ and thus it was crucial to launch the game on mobile as well. Tusshar Kapoor, who plays the role of Lucky in Golmaal 3, has shot 60 exclusive videos which have been integrated in the game of dumb charades.
Radio One, which has turned four in the Bangalore market, has been busy leveraging its Bollywood content. While the going has been good for the FM station, it is only too aware that the competition is not too far away from breathing down its neck. Moving forward, Radio One is looking at extracting more value from the Bangalore market.
The new TVC for Electrolux focuses on the user-friendly appliances that are so simple to use that one can easily multi-task. It features actor Sonam Kapoor, who is shown as a modern day woman who is able to accomplish several tasks at one go, thanks to the Electrolux appliances.
Mail Today completes its third year in the industry today. The newspaper was launched on November 16, 2007 for the Delhi masses by the India Today Group, in collaboration with Associated Newspaper. To commemorate this occasion, the newspaper has brought out a 96-page mega-issue that highlights the ‘Pacesetters’ of India.
Close on the heels of leveraging the mobile advertising platform, Pune-based Suzlon Energy has appointed Webchutney to work on their digital creative solutions. Webchutney will create, maintain and keep their online platforms in line with global creative and engagement standards. Dharini Mishra, Global Brand Head, Suzlon Group, has confirmed the development.
After addressing the Brand Festival at Budapest in October 2010, Taproot India’s Agnello Dias is addressing the gathering at The Singapore Advertising Lecture as the keynote speaker on November 16, 2010. In conversation with exchange4media, Dias shares his experience at the international forums and what he would focus on in his keynote address.
The Pitch CMO Summit 2010 culminates in Mumbai on November 16, 2010 after a successful Delhi leg on October 29, 2010. Organised by ‘Pitch’ magazine, the advertising and marketing monthly from the exchange4media Group, the Summit will have India’s top marketers sharing their marketing mantras. The Pitch CMO Summit this year also marks the seventh anniversary celebrations of ‘Pitch’ magazine.