In a move to better capitalise on changing consumer behaviour driven by technology and social media and to deliver more effective human experiences through content, Starcom MediaVest Group (SMG) has announced the launch of digital-led LiquidThread in APAC. The newly formed unit is geared to create and sequence content across every screen to advance marketer goals.
A 10 per cent decline in print advertising of the oral hygiene sector was seen during January-November 2010, as compared to January-November 2009. Vicco Laboratories ruled among oral hygiene brands in print. Vicco Vajradanti Tooth Powder was the most advertised new brand.
“The year 2011 is going to be a very important year for us. Our focus this year is to bring a variety of content for our viewers, thus we have tied up with more than 13 new independent studios and movie companies, while continuing with our old partners,” says Shruti Bajpai, Country Manager - South Asia, HBO Asia.