Everyone in the Indian media and communications industry is familiar with print honcho and industry association bossman Bharat Kapadia’s one liners, which are a regular feature in IMPACT, called ‘Kahani Mein Twist’. The best 50 of these cartoon strips by the Director of Lokmat Group are now published by IMPACT and the exchange4media Group as ‘Best of Kahaani Mein Twist’. The book was unveiled last week at the Jagran presented IMPACT Person of the Year ceremony in Mumbai.
Since its inception in 2004, IMPACT, the weekly magazine on advertising from the exchange4media Group, has gained widespread acceptance and respect from the advertising and media industry. The new-look IMPACT, which was unveiled at the sixth edition of the Jagran presented IMPACT Person of the Year 2010, recently, has left the industry pleasantly surprised. Vyas Giannetti Creative is the agency behind the new-look IMPACT.
As the festive season nears, the whole world is gearing up for the season of shopping and giving. The art of gifting in India is very close to an indian’s heart and they make sure they shop for the best. At this opportune period, The Times of India is back with its 3rd season of The Times Big Reward!
Sud, who has been entertaining listeners on Radio Mirchi with his hilarious jokes from his book ‘hansi ke phuwaare’ and his unique style of talking, came live on Facebook and entertained people in a unique digital marketing initiative launched by Radio Mirchi on 13th Dec. This six hour live session on Facebook was unique because rather than giving just a regular ‘written status updates’, Sud was responding to his fans and their questions through ‘audio updates’ in his characteristic style of talking. This was probably the first time that any brand attempted to take a radio character and adapted it to a social media platform like Facebook.
Indiatimes, the online portal of India's largest media conglomerate Times Group, is proud to be the ‘Exclusive Online Partner’ of the futuristic 3D movie by Disney —TRON: Legacy—which will hit theatres across the globe on 17th December, 2010.
The News Broadcasters Association (NBA) has announced its new office bearers. NDTV’s KVL Narayan Rao has been elected President. He is taking over from Sameer Manchanda of DEN Networks. Zee News’ Barun Das has been elected Vice President, while Ashok Venkatramani of MCCS is the new Treasurer of the Association.
Giving a headstart to the ‘Bowl 2 Sachin’ campaign, Marketing Solutions organised the first ground activity for Toshiba in Delhi. A mini cricket ground was created outside The Great India Place Mall in Noida for three days, where 24 teams competed in a mini version of a limited over’s game.
Group buying biggie Groupon has brought on board former Amazon VP Jason Child as its new CFO. The company, which is valued at $1.3 billion by analysts, recently turned down an offer for $6 billion by Google, and is possibly pushing to expand in the group buying market, while industry watchers suggest that it will likely go public in 2011.
EA Free to Play GM Ben Cousins feels that ad-supported content is not as lucrative as paid content, and to keep the users interested and not get scared off by high costs, a model based on micro-transactions can be much more successful. He cites Zynga’s example as a success story that EA wants to emulate in terms of the revenue model.
Software creator Adobe has released data on the record profits for this quarter, marking its first billion-dollar quarter ever. Adobe is the creator of the popular Flash platform, which is still the number one means of distributing streaming interactive video content on the Internet, and a popular platform for online game development.
Uday Sodhi, former CEO of Balaji Telefilm’s New Media Business, has joined HeadHonchos.com, a senior level job seeking website, as CEO. At Balaji Telefilms, Sodhi was responsible for building a value chain for the company’s mobile and Internet business.
The 11th Mobile Monday conference is taking place in January 2011 on the subject of HTML 5, and a series of talks on a number of subjects relating to digital standards, along with demos of new technology developments, will be showcased by innovators inside the industry.
Even as Maa Television Network is gearing to launch new channels, it has lost its Director and CEO Sharrath Marar, who has put in his papers, according to sources close to the development. It is not known where Marar is headed next. He has been with Maa Television Network for close to four years. When contacted, Marar declined to comment.
President Pratibha Devisingh Patil has, reportedly, signed the order for suspension of BS Lalli, CEO, Prasar Bharti. It is learnt that a letter recommending Lalli’s suspension was sent to the Prime Minister’s Office by the Information and Broadcasting Ministry, which was then sent to the President for her acquiesce.
Premium beer brand Carlsberg has set its eyes on the digital medium in the year 2011 and has handed over the duties to Webchutney. The agency was chosen after scanning nearly 10 names in the business. To begin with, the alcohol brand is looking to try the basic nuances of the digital medium. The online marketing plans are set to be executed in January 2011.
The Steel Authority of India (SAIL) has invited proposals from advertising agencies under the ‘two-bid’ system to manage and undertake the campaign for its Further Public Offer (FPO). The FPO is for the domestic market while the company wants to advertise offer for sale of its shares held by the Government of India.
Keeping that in mind we either had to create a kick ass product that would be a differentiator in the brand space for which we needed tons of money or go through the grind on our core capabilities, which is sales and business development. That is the sole reason we got into a space where we could shine from day one and touch wood it has. We were the first to go to market with an open proposition and not just being a blind ad-network, created a new format called ‘hybrid ad-network’ and testimony to that is not only the market welcomed us but we also ensured that the competitors in the space followed us, which to me is the biggest testimony in any business.