The Times of India and TTK Prestige bring to the audiences of the Times of India, the ‘Times Experiences’. ‘Times Experiences’ is a new initiative, whereby The Times of India will be providing marketing solutions to its partner, TTK Prestige, through advertisement coverage and activation initiative. The Times of India will cover this initiative editorially, where it will put forth unique solutions to cooking and benefits of induction coking.
“A deluge of competitive messaging is being launched at the consumer at every touch point. As a reaction to this, the consumer has matured to demand higher quality, better service and more importantly, customisation. The outcome, consumers have become research oriented,” says Jagran Solutions’ Ambika Sharma.
The ‘World In’, to be held on December 9, 2010, will bring together visionary leaders from the world of business, politics, economics and technology to discuss leading issues. The event will be held in Mumbai after similar gatherings in Hong Kong and Singapore.
The 11th CRY Cadence Corporate Citizenship Challenge is a two-day, multiple sporting event, which will be held at the Noida stadium in Sector 21 A on December 4-5, 2010. Up to 16 corporate teams will compete in six different sports. Each team will have slots for 50 members each.
Mid Day entered the Limca Book of Records for organising the largest number of house parties across Mumbai on one single evening. Mid Day campaign saw it organising and executing 123 house parties on the eve of T20 finale on April 25, 2010. The event was titled Mid Day Happy Hours @ Home and was sponsored by Foster’s.
Reliance Broadcast Network’s radio arm, Big FM, has appointed Sunil Sahjwani as National Programming Director. His last assignment was with BCCL as Chief Creative Consultant, where he was instrumental in revamping Zoom and offering creative insights to Radio Mirchi.
After a successful stint of over a decade, Nitin Vaidya, COO, ZEEL & Business Head, Zee TV, has expressed his desire to explore new vistas. Vaidya had successfully led Zee’s forays into regional space and later all national channels. It is learnt that Zee will not be seeking an immediate replacement for Vaidya’s role and his direct reports will henceforth be reporting into Punit Goenka, MD & CEO, ZEEL.
Excitement over being declared winners of the first ever exchange4media Radio Advertising Awards (ERAA) on October 7, 2010 in Mumbai spills over to this week as well, as the winners relive the experience and share their views with exchange4media…
Movie premieres have been paying rich dividends to Hindi GECs. Colors, which recently premiered ‘Once upon a time in Mumbaai’, took the unusual step of airing the movie twice on the same day at two different time slots. It remains to be seen whether other channels will follow suit…
The media and political parties alike have come out against the syndrome of ‘paid news’, especially during elections. Even as the Election Commission has made its stand absolutely clear on ‘paid news’, some dailies have issued election coverage guidelines and code of conduct for their reporters.