The Times of India and TTK Prestige bring to the audiences of the Times of India, the ‘Times Experiences’. ‘Times Experiences’ is a new initiative, whereby The Times of India will be providing marketing solutions to its partner, TTK Prestige, through advertisement coverage and activation initiative. The Times of India will cover this initiative editorially, where it will put forth unique solutions to cooking and benefits of induction coking.

exchange4media Staff Oct 12, 2010 11:26 AM

“A deluge of competitive messaging is being launched at the consumer at every touch point. As a reaction to this, the consumer has matured to demand higher quality, better service and more importantly, customisation. The outcome, consumers have become research oriented,” says Jagran Solutions’ Ambika Sharma.

exchange4media Staff Oct 12, 2010 10:31 AM

The ‘World In’, to be held on December 9, 2010, will bring together visionary leaders from the world of business, politics, economics and technology to discuss leading issues. The event will be held in Mumbai after similar gatherings in Hong Kong and Singapore.

exchange4media Mumbai Bureau Oct 12, 2010 10:30 AM

The 11th CRY Cadence Corporate Citizenship Challenge is a two-day, multiple sporting event, which will be held at the Noida stadium in Sector 21 A on December 4-5, 2010. Up to 16 corporate teams will compete in six different sports. Each team will have slots for 50 members each.

Pallavi Goorha Kashyup Oct 12, 2010 10:27 AM

Airtel digital TV-the DTH service from Bharti Airtel has appointed Media Track as the exclusive marketing partner for their Pay per View (PPV) platform.

exchange4media Staff Oct 12, 2010 8:41 AM

Mid Day entered the Limca Book of Records for organising the largest number of house parties across Mumbai on one single evening. Mid Day campaign saw it organising and executing 123 house parties on the eve of T20 finale on April 25, 2010. The event was titled Mid Day Happy Hours @ Home and was sponsored by Foster’s.

exchange4media Staff Oct 12, 2010 8:40 AM

Reliance Broadcast Network’s radio arm, Big FM, has appointed Sunil Sahjwani as National Programming Director. His last assignment was with BCCL as Chief Creative Consultant, where he was instrumental in revamping Zoom and offering creative insights to Radio Mirchi.

exchange4media Mumbai Bureau Oct 12, 2010 8:37 AM

The Renault-Nissan alliance has appointed OMD India as the media agency for both Renault and Nissan brands in India. The win comes off the back of a long and multi-stage pitch where the combined media business of both the companies was up for grabs.

exchange4media Mumbai Bureau Oct 12, 2010 8:36 AM

After a successful stint of over a decade, Nitin Vaidya, COO, ZEEL & Business Head, Zee TV, has expressed his desire to explore new vistas. Vaidya had successfully led Zee’s forays into regional space and later all national channels. It is learnt that Zee will not be seeking an immediate replacement for Vaidya’s role and his direct reports will henceforth be reporting into Punit Goenka, MD & CEO, ZEEL.

exchange4media Staff Oct 12, 2010 8:33 AM

Northern Railway has invited tenders under the ‘two-packet’ system offering ad rights for the Shimla railway station. These rights will be offered for a period of three years. The EMD required for this tender is Rs 17,100.

Pallavi Goorha Kashyup Oct 12, 2010 8:31 AM

Having robust expansion plans for Indian market, Tikona Digital Networks has appointed Interactive Avenues for online media planning and buying. The company is also coming up with two-phased campaign – ‘Stay SMART Stay Connected’.

Preeti Hoon Oct 12, 2010 8:26 AM

Excitement over being declared winners of the first ever exchange4media Radio Advertising Awards (ERAA) on October 7, 2010 in Mumbai spills over to this week as well, as the winners relive the experience and share their views with exchange4media…

exchange4media Mumbai Bureau Oct 12, 2010 8:20 AM

Movie premieres have been paying rich dividends to Hindi GECs. Colors, which recently premiered ‘Once upon a time in Mumbaai’, took the unusual step of airing the movie twice on the same day at two different time slots. It remains to be seen whether other channels will follow suit…

Khushboo Tanna Oct 12, 2010 8:17 AM

The media and political parties alike have come out against the syndrome of ‘paid news’, especially during elections. Even as the Election Commission has made its stand absolutely clear on ‘paid news’, some dailies have issued election coverage guidelines and code of conduct for their reporters.

Nitin Pandey Oct 12, 2010 8:15 AM