Mid Day enters the Limca Book of Records

Mid Day entered the Limca Book of Records for organising the largest number of house parties across Mumbai on one single evening. Mid Day campaign saw it organising and executing 123 house parties on the eve of T20 finale on April 25, 2010. The event was titled Mid Day Happy Hours @ Home and was sponsored by Foster’s.

e4m by exchange4media Staff
Updated: Oct 12, 2010 8:40 AM
Mid Day enters the Limca Book of Records

Mid Day entered the Limca Book of Records for organising the largest number of house parties across Mumbai on one single evening. Mid Day campaign saw it organising and executing 123 house parties on the eve of T20 finale on April 25, 2010. The event was titled Mid Day Happy Hours @ Home and was sponsored by Foster’s.

Manajit Ghoshal, MD and CEO, Mid Day Infomedia Limited said, “It truly is heart warming to receive such an honour. Mid Day constantly strives to deliver clutter breaking initiatives and experiential properties to drive the brand message not for itself but also for its partners and to be awarded by Limca Book of Records is beyond doubt a testament to that”

Speaking on this occasion Neville Bastawalla, Head Marketing, Mid Day Infomedia, said, “Mid Day’s marketing initiatives have always been well appreciated both by its partners and trade. Our efforts have been to create new benchmarks and break those in the following year. We have won over 12 international accolades for our brand properties in the last 3 years. A Limca Book of Records has humbled us and motivated us to deliver more.”

These 123 house parties were organised across the city of Mumbai. ‘Happy Hours @ Home parties’ was a simple contest in Mid Day wherein readers were asked to participate. Lucky winners would win a fully loaded party at their home.
 

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