Airtel digital TV- the DTH service from Bharti Airtel announced that it now has 12 different channels with voice feeds in multiple languages, on its platform. With this, Airtel digital TV customers can choose to have voice feeds in languages other than the only default option, available to other customers on other distribution platforms. Thus apart from enjoying one of the most comprehensive regional channel bouquets on Airtel digital TV, customers also get to see top of the line channels in Hindi, Tamil, Telegu.
BSNL Chennai region has roped in Ignitee Digital solutions to handle its digital marketing activities. Telecommunications company BSNL launched 3G services early last year. BSNL Chennai will be exploring digital media to promote their services such as 3G, broadband, landline and mobile services to get into the consideration set of the target group.
Gitanjali Group has been realigning its creative agency for two of its brands. The group has decided to hand over Asmi brand to PerceptH from JWT India. PerceptH has also been assigned the creative mandate for newly launched Shuddhi Jewels, a joint venture between Gitanjali Group and MMTC Ltd. The cumulative account size for the two brands is estimated in the range of Rs 14-15 crore.
More has changed in the last 5 years than the preceding 15 years I think. That’s good; otherwise I may have got bored! The changing media landscape, the role of social networking and blogging has forever changed the way we communicate on the behalf of our clients. We’ve also seen that trust is built in different ways – people look to people like themselves for opinions more than institutions now. People – and journalists - also expect a more 1-1 communication.
“Everest has been lucky to have had some great leaders guiding it in its 60 year journey to stay focused on building brands with effective communications. In a highly competitive and dynamic environment, you retain business by the virtue of your understanding of brand dynamics, its performance in the market and how nimble footed and responsive you are in leveraging the opportunities and challenges.”