Date-wise News
Maxus India adds Greenpeace India media business to its kitty

Greenpeace, the global organisation that aims to protect and conserve the environment, has appointed Maxus India as its media AOR on its business in India. The business will be handled out of Delhi. Greenpeace has already initiated the 10-10-10 project with Maxus as its agency.

exchange4media Mumbai Bureau Nov 13, 2010 7:32 AM

Ignitee Digital Solutions in strategic alliance with E18

After adding several new businesses to its kitty, Ignitee Digital Solutions Pvt Ltd has now entered into an alliance with E18, the experiential marketing, brand activation and entertainment division of Network 18. The digital agency will be responsible for promoting activations for E18, and in return E18 will promote digital marketing for Ignitee.

Preeti Hoon Nov 13, 2010 7:31 AM

Gwalior Nagar Palika Nigam invites tenders for displaying ads on outdoor properties

The Nagar Palik Nigam, Gwalior (Madhya Pradesh), has invited sealed tenders from interested agencies, firms and companies for displaying ads on unipoles and hoardings located at different sites in nine advertising zones under its jurisdiction.

Pallavi Goorha Kashyup Nov 13, 2010 7:29 AM

BSNL invites bids for supply and installation of hoardings

Bharat Sanchar Nigam Ltd (BSNL), Bahraich, has invited bids under the ‘two-packet’ system from contractors for supply and installation of about 15 hoardings in the Bahraich SSA (Secondary Switching Area). The estimated value of the contract is Rs 15.30 lakh.

Pallavi Goorha Kashyup Nov 13, 2010 7:28 AM

Big CBS seals deal with Den Networks for 3 channels

Big CBS Networks, the JV between Reliance Broadcast Network and CBS Studios International, has sealed a distribution deal with DEN Networks to distribute three of its channels – Big CBS Prime, Big CBS Spark and Big CBS Love on its analogue and digital platforms.

exchange4media Staff Nov 13, 2010 7:27 AM

IPG launches ‘Equal & Opposite’, a Women Leadership Network India initiative

At an event held in Mumbai on November 11, 2010, Lynn de Souza, Chairman, Women’s Leadership Network (WLN) India, and Chairman and CEO, Lintas Media Group, announced the launch of ‘Equal & Opposite’, a WLN India initiative that aims to improve gender balance at leadership levels in IPG companies.

exchange4media Mumbai Bureau Nov 13, 2010 7:26 AM

Reporter’s Diary: Face2Face with the new beat added to my sleeve

From advertising beat to radio, OOH and now Face2Face – the journey in exchange4media seems to be this never ending adventure ride. As the industry transforms and swells in talent, I can only wait for more to come and learn from.

Pallavi Goorha Kashyup Nov 13, 2010 7:25 AM

123greetings.com appoints Anita Swamy as Regional Head

123greetings.com, an IntraSoft Technologies venture, has appointed Anita Swamy as Regional Head, Ad Sales (South). She has joined the company’s Bangalore office from October onwards.

Preeti Hoon Nov 13, 2010 7:23 AM

AP Parigi roped in as Senior Advisor and Consultant of Accel Transmatic Ltd

Accel Transmatic Ltd has appointed AP Parigi as Senior Advisor and Consultant, who will advise them on all media, animation, VFX and gaming related matters. He will also be the Chairman of Accel Media Ventures Ltd (a group company) and Corporate Advisor to the Accel Group. Parigi will guide Accel’s media initiatives to the next level.

exchange4media Staff Nov 13, 2010 7:22 AM

Reach of TV surpasses that of malls or retail chains: Sundeep Malhotra, CEO, HomeShop18

“All tiers have disposable incomes and they are hungry for good quality products, but access to products was missing earlier. Today, even the best of brands normally distribute their products to 30-50 cities. But India is all of 5,000 cities… The reach of television surpasses the reach of any mall or retail chain one can think of,” says Sundeep Malhotra, CEO, HomeShop18.

exchange4media Staff Nov 13, 2010 7:21 AM