Greenpeace, the global organisation that aims to protect and conserve the environment, has appointed Maxus India as its media AOR on its business in India. The business will be handled out of Delhi. Greenpeace has already initiated the 10-10-10 project with Maxus as its agency.
After adding several new businesses to its kitty, Ignitee Digital Solutions Pvt Ltd has now entered into an alliance with E18, the experiential marketing, brand activation and entertainment division of Network 18. The digital agency will be responsible for promoting activations for E18, and in return E18 will promote digital marketing for Ignitee.
Bharat Sanchar Nigam Ltd (BSNL), Bahraich, has invited bids under the ‘two-packet’ system from contractors for supply and installation of about 15 hoardings in the Bahraich SSA (Secondary Switching Area). The estimated value of the contract is Rs 15.30 lakh.
Big CBS Networks, the JV between Reliance Broadcast Network and CBS Studios International, has sealed a distribution deal with DEN Networks to distribute three of its channels – Big CBS Prime, Big CBS Spark and Big CBS Love on its analogue and digital platforms.
At an event held in Mumbai on November 11, 2010, Lynn de Souza, Chairman, Women’s Leadership Network (WLN) India, and Chairman and CEO, Lintas Media Group, announced the launch of ‘Equal & Opposite’, a WLN India initiative that aims to improve gender balance at leadership levels in IPG companies.
Accel Transmatic Ltd has appointed AP Parigi as Senior Advisor and Consultant, who will advise them on all media, animation, VFX and gaming related matters. He will also be the Chairman of Accel Media Ventures Ltd (a group company) and Corporate Advisor to the Accel Group. Parigi will guide Accel’s media initiatives to the next level.
“All tiers have disposable incomes and they are hungry for good quality products, but access to products was missing earlier. Today, even the best of brands normally distribute their products to 30-50 cities. But India is all of 5,000 cities… The reach of television surpasses the reach of any mall or retail chain one can think of,” says Sundeep Malhotra, CEO, HomeShop18.