Crayons has come up with a 3D print ad for its client, Kajaria Ceramics- one of India's premier tile brands. The ad was conceived for Kajaria's 3D tiles collection, and appeared in the October issue of Design Today. The innovation included a 3D rendered image and a specially made 3D eyewear for viewing it.
At least that is the question that just about anyone and everyone who paid any attention to the Reckitt Benckiser media pitch proceedings (and that includes literally the whole industry – India and abroad), has been asking. The most popular answer: “MPG has retained it”. And why was there no announcement? Reply: “Why should there be when there is no change?” Is this the simple end to the most controversial media pitch of recent times?
Print ad volumes of the passenger vehicles sector grew 14 per cent during January-August 2010 as compared to January-August 2009. Passenger vehicles contributed 62 per cent share of overall advertising of automobiles sector in print. Tata Motors Ltd was the No. 1 print advertiser (in ad volumes) among passenger vehicles.
The City and Industrial Development Corporation of Maharashtra Ltd (CIDCO) has invited applications for empanelment of sole advertising agency to display ads at various premium locations at Kharghar railway station on Belapur-Panvel rail corridor in Navi Mumbai.
Muthoot Group’s FM venture, Chennai Live, recently turned two. The talk radio, which plays only English music, is targeted at the 25-plus age group. To mark the occasion, the Chennai-based Fm station has launched a radio reality show – ‘Band Hunt’.
Ashish Hemrajani, Founder-CEO of Bigtree Entertainment, in an exclusive conversation with exchange4media, states that e-commerce in India is expected to grow at about 30 per cent per annum and reveals how Bookmyshow.com is making strategic moves towards digital accordingly.
The opening ceremony of the 19th CWG in Delhi hogged prime news spots on all mediums and won much international and domestic praise. However, the ratings for the opening ceremony on DD1 and DD Sports do not match all that hype. Planners state that the opening numbers are way below expectations.
India is the fastest growing market within the group and we are investing a lot in India. We want to establish ourselves as firmly in our core areas of strength in our chosen markets and industries. We are also looking at India as a centre for excellence. In the near terms, we are also looking at developing our consulting offerings further and also in establishing a core group that focuses on project financing and public private partnerships.