Who said election was only serious business? As Hindi news channels gear for Bihar Elections, they prove once again that entertainment or elections, some characters can travel across genre. And hence we have Peepli Live’s Natha, Dabangg-inspired Chulbul Pandey and Bigg Boss title borrowed shows as election faces for some channels.
For the first time, the country’s largest chain of health clubs with over 78 gyms across 38 cities - Talwalkars Better Value Fitness Limited (TBVFL), announced its association as the official fitness partner of one of the most awaited events in India; The Hunt for The Kingfisher Calendar Girl, 2011.
Going forward with it’s ‘anytime anywhere content’ strategy, Turner has partnered with Hungama Digital Media Entertainment, the mobile and internet based entertainment company for distribution of content from Turner’s flagship kids’ channels- Cartoon Network and POGO, across mobile, DTH and internet platforms. Under this partnership, Hungama Digital Media will distribute wallpapers, ringtones, caller tunes, games etc of Cartoon Network originals such as Ben 10, The Powerpuff Girls, Johnny Bravo, Dexter, globally iconic shows like Tom & Jerry and POGO’s original productions such as Chhota Bheem, M.A.D. amongst others.
Partho Sengupta has been appointed as the Executive Creative Director, Hakuhodo Percept Pvt. Ltd, The core responsibilities of Partho Sengupta in Hakuhodo Percept Pvt. Ltd include, managing an impressive and diverse boutique of brands and products, strategizing, conceptualizing and planning creatives nationally. Together Manish Masih, Executive Creative Director, Hakuhodo Percept Pvt.Ltd and Partho Sengupta will make a big difference to the advertising industry and bring laurels to Hakuhodo Percept Pvt.Ltd
Rich Media Rocks is an initiative by Microsoft Advertising where participants can gain insights into digital marketing and specifically for the online video advertising platform. The first set of speakers included Microsoft’s Neville Taraporewalla, comScore’s Joe Nguyen and Anant Joshi from Media Mind.
Microsoft Advertising hosted Rich Media Rocks seminar was held in Mumbai on October 26, 2010. The seminar gained insights into the digital marketing and in particular online video advertising as a platform that creates effective campaigns. The seminar witnessed few industry leaders from Microsoft, comScore, My Creative Sherpa, and Media Mind presenting and showcasing their digital experience and upcoming industry trends.
Agri Gold Food and Farm Products Ltd. (Agri Gold), a subsidiary of Agri Gold Group of companies, has appointed Vertebrand as their strategic brand partner and advisors. As brand advisors, Vertebrand assessed the market, identified the gap and created a scientific and holistic business and brand strategy for Agri Gold.
In an exclusive conversation, CVS Sharma (aka Venke Sharma), Director, Arc Worldwide (Leo Burnett’s digital arm) told exchange4media how the agency has evolved over the years with successful campaigns like Jaagore.com digital drive in its kitty and why an integrated digital arm of a mainline agency scores ahead of the independent one.