Talwalkars is now the official fitness partner for The Hunt for The Kingfisher Calendar Girl, 2011.

For the first time, the country’s largest chain of health clubs with over 78 gyms across 38 cities - Talwalkars Better Value Fitness Limited (TBVFL), announced its association as the official fitness partner of one of the most awaited events in India; The Hunt for The Kingfisher Calendar Girl, 2011.

by exchange4media Staff
Published - Oct 27, 2010 8:40 AM Updated: Oct 27, 2010 8:40 AM
Talwalkars is now the official fitness partner for The Hunt for The Kingfisher Calendar Girl, 2011.

For the first time, the country’s largest chain of health clubs with over 78 gyms across 38 cities - Talwalkars Better Value Fitness Limited (TBVFL), announced its association as the official fitness partner of one of the most awaited events in India; The Hunt for The Kingfisher Calendar Girl, 2011.

CEO, Prashant Talwalkar said, “Today, we lead within the health, fitness and wellness industry of India. Our strategy is to associate with lifestyle properties which are in sync to the company’s long term promise of spreading fitness. In future, one can look for many more such initiatives.”

Talwalkars, today is a well established name not just within the fitness and wellness industry but also amongst a huge mass of fitness devotees. “The Hunt for The Kingfisher Calendar Girl, 2011 is a strategic step towards defining our brand positioning and enhancing the brand recall. We are looking forward to creating many more such brand associations in the rapidly expanding wellness segment in India,” commented Nitin Shakdher, Vice President, Marketing.

A special workout regime has been created for the participants that will help them in obtaining the perfect toned body and look, synonymous with the company’s frame perfect formula. This formula is strongly reckoned by the company and is driven by its corporate theory: ‘A healthy body is the perfect complement to a brilliant mind’.

Aspiring participants of the hunt will be trained vigorously at Talwalkars state-of-the-art facilities across India. A distinctive team comprising of fitness experts, nutritionists, trainers and physiotherapists will counsel and instruct all participants, ensuring that a perfect regimen of a healthy body, mind and spirit is adhered to.

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