‘Indian Sports Legends – A Network18 Initiative’ is an initiative aimed at felicitating the achievements of India’s biggest sporting greats of the past decades. These greats are now an inspiration for the new generation of champions, expected to bring glory to India in the Commonwealth Games. The award recognised the selfless contribution of these legends who have remained India’s sporting icons for generations. All-time greats of Indian cricket like former captains, M.A.K Pataudi and Kapil Dev honoured these sporting icons.
Print ad volumes of the retail sector grew by 31 per cent during January-August 2010, as compared to January-August 2009. Independent retailers category accounted for two-third of retail sector advertising in print. Pantaloons Retail India Ltd occupied the top position in this sector during this period.
Patrika has been quite bullish on the Hindi heartland markets. The group has launched editions in quick succession in Madhya Pradesh and Raipur in Chhattisgarh. The latest is its Bhilai edition, also in Chhattisgarh. Giriraj Sharma is the State Editor for all the Chhattisgarh editions of Patrika.
YoungGuns has come out with its list of Top 10 rankings of the most awarded agencies of the past decade. The list recognises the best agencies in the world for emerging and young creatives. Ogilvy Mumbai is the only agency from India to make it to this list and is ranked seventh.
Because he prepares -- that is in fact the simple, three-word answer to why I ensure that if there is an event I have the opportunity to attend – India or elsewhere – and Martin Sorrell is a speaker, I am seated in the first row. While Sir Martin Sorrell has pet subjects that come up often in his discussions in a given period of time, he is never repetitive. He is always prepared and that shows the respect he has for the panel and for his audience – a habit I wish every speaker had.
Keeping up with its initial promise, Mastiii, the music and entertainment channel from Sri Adhikari Brothers, has managed to top this genre for six consecutive weeks on the back of its mix of Hindi music and comedy. Though initially ad-free, the channel has now signed up a host of advertisers.
Sony Entertainment Television is leaving no stone unturned to fight its way ahead in the GEC race. The channel is looking at ‘KBC 4’ as a prime property to boost its ratings and has gone all out to promote the game show. Danish Khan, Head - Marketing, Sony Entertainment Television, shares more on the marketing plans for ‘KBC 4’ with exchange4media.
Google’s Buzz was discussed like any other new initiative by the online giant, but what was intriguing was the way it didn’t take off in the online space. exchange4media spoke to industry experts and sought to find out why it didn’t create the ‘buzz’ and was it expected in first place. Also, what could have possibly worked in Google’s favour.