The exchange4media.com website’s edition for March 24, 2010, is being guest edited by none other than Maxus Global CEO Kelly Clark. Conducting the edit meeting today, Clark expressed deep interest in the Indian advertising scenario today and how the media covered various aspects of advertising. He also showed keen interest on topics like content regulation in television and media innovations in print.
HomeShop18, India’s only 24-hour on air retail channel, has launched ‘Reebok Fangear’ combos in partnership with sportswear brand Reebok. The combos give buyers an option to choose from various teams such as Kolkata Knight Riders, Chennai Super Kings, Kings XI Punjab and Royal Challengers. The first show went on air on March 18, 2010, at 8.00 pm.
Adding playfulness this summer, Coca-Cola India is all set to launch an integrated communication programme for brand Fanta. The 360-degree initiative featuring Fanta brand ambassador Genelia D’Souza is supported by both above and below the line initiatives under the aegis of – ‘Dikhao Apne Asli Rang’ (Show your true colours).
‘What's On India’, one of India's premier TV Guidance & Electronic Program Guide (EPG) company, has announced the appointment of Hanmer MS&L as its partner for public relations and digital communication. Launched as a full-fledged TV channel late last year, What’s On India claims to be committed to guiding Indian TV viewers in their personalised search for television content.
Vodafone has emerged as the most visible brand during IPL3 for the period March 12-20, 2010, according to ‘Day After Cricket’, a research product from Ormax Media, which measures advertising effectiveness of cricket. During this period, cellular companies have scored the most among the most recalled and the most liked brands.
The Walt Disney Company India has signed a multi-year agreement with Sun Distribution Services, a division of Sun Network Group, for its channel distribution. The deal, which comes into effect from April 1, 2010, will include channels such as Disney Channel, Disney XD and Hungama TV. Until now, these channels were a part of Star Den’s distribution network.
Sanford Panitch, President, Fox International Productions and Uday Shankar, CEO, Star India will be presented with the IFFLA (Indian Film Festival Los Angeles) Industry Leadership Awards at the 8th Annual IFFLA to be held on April 22, 2010. Also on the occasion, Hyde Park Entertainment’s Ashok Amritraj will receive IFFLA’s Industry Trailblazer Award.
Ashish Patil, who has been with MTV for 12 years, has decided to move on and join Yash Raj Films (YRF). At YRF, Patil will work as the Business and Content Head for a new division, which will focus on youth movies. He will report directly to Aditya Chopra, who is the Vice Chairman of the group.
Over the last couple of days, the IPL auction has emerged as the hot button subject. Sandeep Bamzai does the math and says that the stiff entry cost is the biggest impediment in the grandiose designs of the new team owners of Pune and Kochi teams. Despite the pie having been made more lucrative by Lalit Modi, there isn’t enough on the table to take away for the newbies. But the early birds have definitely got the worm.
The addition of two new teams – Pune and Kochi, which cost more than $600 million – has taken the IPL valuation to new heights and also reiterated advertisers’ confidence in the property. However, has IPL reached its peak and is there any further it can go? exchange4media finds out from media planners.
The Government was likely to implement content regulation in three tiers for news channels, said Uday Kumar Varma, Special Secretary, MIB, at the three-day Convergence India 2010 conference that got underway in Delhi on March 24. While the first two tiers will be offered for self-regulation, the third tier will be an independent autonomous body.
Spice Mobiles Ltd, a part of Spice Group, a multi-faceted group with a telecom eco-system in India, is believed to be reviewing its creative business. However, it could not be ascertained where the other two businesses – Spice Corp and Spice Telecom – were also up for a review. Contract Advertising is the incumbent creative agency.