Date-wise News
Rakesh Singh joins ZenithOptimedia as AVP?blur=25

Rakesh Singh has joined ZenithOptimedia Delhi as Associate Vice President. He will be working on businesses like Usha International Ltd, Godrey Philips, Karbon Mobiles, United Biscuits, Unitech, and Yakult Energy Drink, among others. Singh will be reporting to Navin Khemka, VP, ZenithOptimedia.

Pallavi Goorha Kashyup Jun 30, 2010 9:21 AM

Hanmer MS&L India continues expansion into specialty communications consulting and services with 4 senior hires?blur=25

Hanmer MS&L India, part of the MS&LGroup, has announced the expansion of its management team in India with the addition of four key hires – Sanjay Sharma as COO, Dhanshekhar Iyer as Finance Director, Hemant Kenkre as Senior Strategist, and Parveez Modak as Senior Vice President. Each will work closely with the Hanmer MS&L management team, staff and clients to support existing and new campaigns.

exchange4media Staff Jun 30, 2010 9:20 AM

Sri Adhikari Brothers’ channel Mastiii assigns creative and media mandate to Madison Creative Cell and ZO, respectively?blur=25

Sri Adhikari Brothers has decided on the creative and media agencies for its new music and entertainment channel Mastiii. The channel is expected to launch in the first week of July. The creative duties of the channel will be handled by Madision Creative Cell (the creative arm of Madison World), while the media duties have been awarded to ZenithOptimedia.

Khushboo Tanna Jun 30, 2010 8:57 AM

Digital Law and Kenneth appoints Noel Braganza as Creative Group Head – Copy?blur=25

Noel Braganza has joined Digital Law and Kenneth as Creative Group Head – Copy. Braganza’s last stint was with Ignitee Digital Solutions, where he was Senior Copy Writer. He will be reporting to Anil K Nair, Managing Partner, Digital Law & Kenneth, and will be responsible for the creative work in Mumbai.

Pallavi Goorha Kashyup Jun 30, 2010 8:56 AM

Ad Review: Panchatantra powers Central Bank of India’s campaign?blur=25

The Central Bank of India campaign revolving around the famous Panchatantra Tales with a refreshing twist make for some interesting viewing. The ads have been conceptualised by RK Swamy BBDO.

Pallavi Goorha Kashyup Jun 30, 2010 8:55 AM

NBT Mumbai celebrates 60th anniversary with Vidya Balan as guest editor?blur=25

Hindi daily Navbharat Times is celebrating the 60th anniversary its Mumbai edition. The paper got Bollywood actor Vidya Balan to be the guest editor for the anniversary issue on June 29, 2010. Also on the occasion, NBT organised ‘Udaan Awards’ to recognise the contribution of the nine ‘Hindi Bhashi’ people, the Navratna of Society.

exchange4media Staff Jun 30, 2010 8:54 AM

Dainik Bhaskar introduces Realtime Reporting model; trains 220 reporters?blur=25

‘Realtime Reporting’ involves filing a report from the field as it happens, exactly where it happens. Though this has been happening in television news via OB vans, the print (and online) media has remained neutral to these developments. But now, Dainik Bhaskar has taken the initiative to fill this gap by getting around 220 top reporters trained to become multimedia reporters.

exchange4media Staff Jun 30, 2010 8:53 AM

Khadi Gramodyog on the lookout for an advertising partner?blur=25

Khadi Gramodyog Bhavan, New Delhi, part of the Khadi and Village Industries Commission under the Ministry of Micro Small and Medium Enterprises, is planning to strengthen its marketing efforts. As part of this initiative, Khadi Gramodyog has decided to empanel agencies to conceptualise and implement its advertising strategy for the outdoor, electronic and print media and has invited sealed tenders from Delhi-based ad agencies.

Pallavi Goorha Kashyup Jun 30, 2010 8:53 AM

JWT, DDB Mudra, Grey in final race for Reliance Communications’ GSM & CDMA mobile biz?blur=25

The Reliance Communications India creative pitch for its GSM and CDMA mobile business is in its final stages and three agencies are in the fray – JWT, DDB Mudra and Grey. Senior sources close to the development have confirmed the news. The business is estimated to be upwards of Rs 200 crore.

Pallavi Goorha Kashyup Jun 30, 2010 8:52 AM

Mandeep Malhotra, Senior Vice President, Mudra MAX?blur=25

<p align=justify>Media owners are getting increasingly organised. Industry status for outdoor advertising and the formation of outdoor associations and tools are being recognised as common currency, and outdoor is getting its due respect in the business… We could not have asked for a better year. Awesome sounds like a mild word referring to the performance of Primesite. We intend to be holding 40 per cent custodianship of the OOH market in coming two years.

exchange4media Staff Jun 30, 2010 12:00 AM